ROKT Setup - Northbeam

When you’re done, Northbeam shows your ROKT spend and uses ROKT impressions for Clicks + Modeled Views (C+MV).

Before you start, make sure you have:

A login to ROKT One Platform (my.rokt.com) so you can generate API credentials
A ROKT account lead you can contact to add the Northbeam UTMs

1. Connect the account

Generate an App ID and App Secret in ROKT and add them in Northbeam.

Ask your ROKT account lead to add the Northbeam UTMs.

Check that UTMs and the connection are working.

Generate your API credentials in ROKT

Sign in to One Platform at my.rokt.com.
Open Profile Settings (under your account icon at the bottom left).
Scroll to Generate Personal API Credentials.
Enter a name for your app and click Generate. ROKT creates an App ID and App Secret.

The app name can be anything, like Northbeam. It’s only for your own reference. See ROKT’s guide to generating an App ID and App Secret.

Save the App Secret somewhere secure. You can’t see it again after you leave the page.

Enter the credentials in Northbeam

If you skip this step: Northbeam doesn’t get your ROKT spend or the impressions used for C+MV modeling.

You don’t add these yourself. Contact your ROKT account lead, and they’ll add the Northbeam UTM parameters for you.

Once the connection is live and the UTMs are on your ads:

Parameters captured: follow Checking UTM tracking to confirm the Northbeam parameters reach your landing pages.
Connection syncing: follow Checking platform connections to confirm the account shows as connected and data is arriving.

The ROKT integration supports these Northbeam attribution models:

Start here if a check above fails.