Connect your Pinterest ad account and add Northbeam parameters so spend and revenue line up.
When you’re done, Northbeam shows your Pinterest spend, impressions, visits, and attributed revenue on the same campaigns, ad groups, and ads.
Before you start, make sure you have:
A Pinterest login with admin access to the ad account
Access to Pinterest Business Manager to change ad account settings
1. Connect the account
Sync spend, impressions, and campaign structure from Pinterest.
2. Add Northbeam parameters
Add nbt and nb_platform once in your ad account settings.
3. Confirm tracking
Click a live ad and check the landing page URL.
1
Connect your Pinterest ad account
Open Connections. If you’re still in onboarding, go to Integrations instead.
Find Pinterest Ads and click Connect.
Sign in with a Pinterest login that has admin access to the ad account.
The connection pulls your current and historical campaigns, ad groups, and ads from the Pinterest Ads API, along with spend, impressions, and Pinterest-reported conversion and creative metrics. Impressions also power the Clicks + Modeled Views attribution model.If you skip this step: campaign, ad group, and ad names are missing, along with spend, impressions, and Pinterest-reported metrics.
2
Add Northbeam parameters to your ads
Add these two custom parameters in your ad account settings. They apply to every campaign in the account.
Parameter
Value
nbt
nb:pinterest::{campaignid}:{adgroupid}:{adid}
nb_platform
pinterest
Log in to your Pinterest Business account.
Click the menu icon (top-left) → Business Manager.
Select Ad Accounts and choose your ad account.
Open the Settings tab → Parameter Settings.
Under Custom Parameters, add both parameters above.
Business Manager > Ad Accounts > Settings > Parameter Settings
Pinterest adds standard GA UTMs (utm_source, utm_medium, utm_campaign, utm_content) by default. Northbeam doesn’t need them, so you can keep or remove them. To have Northbeam add the parameters to new Pinterest ads automatically, ask Support to turn on UTM auto-appending.If you skip this step: Northbeam can’t tie visits and orders to your Pinterest ads, so spend and revenue show up on separate lines.
3
Confirm tracking
Quick check: click one of your live Pinterest ads and look at the landing page URL. nbt should show real numbers where {campaignid}, {adgroupid}, and {adid} are. If you see that placeholder text, check the parameters against the table above.For a full check:
Parameters captured: follow Checking UTM tracking to confirm the Northbeam parameters reach your landing pages.
Connection syncing: follow Checking platform connections to confirm the account shows as connected and data is arriving.
