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Spend,
  • Impressions,
  • Visits, and
  • All conversion-based metrics attributed to Microsoft or Bing Ads.
  • Step 1: Complete Requirements
  • Step 2: Connect Your Microsoft Ad Account
Note on Historical Spend BackfillWhen you connect your Microsoft Ads account, Northbeam backfills spend and performance data for up to 180 days prior to the connection date, or the date your Microsoft Account is connected to your Northbeam Dashboard)Data earlier than 180 days before connection will not be pulled automatically. If you need older historical spend, this must be ingested via a Spend Sheet or Spend API.