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06
Use cases.
Recipes for the questions you actually bring to Northbeam — diagnosing discrepancies, deciding budget moves, running reports. Each article walks one question end to end using tools from the rest of the docs.
Start at 06.1 →12 articles · 3 chapters
What you’ll do
✓Diagnose and reconcile numbers you don’t trust yet✓Decide and optimize where spend goes✓Operate and report, week to week
06.1Diagnose & reconcile3 articles
01Diagnose a ROAS drop→02Reconcile Northbeam vs. Shopify revenue→03Audit your tracking before a big sale→
06.2Decide & optimize4 articles
01Choose an attribution model for the decision→02Compare channels on equal footing→03Validate a channel with an incrementality test→04Evaluate creative performance→
06.3Operate & report5 articles
01Build a weekly performance report→02Report across multiple stores or regions→03Pull Northbeam data into your warehouse→04Send Northbeam attribution to Meta→05Ask your data questions from Claude→
Done here? 07 → Changelog