- First-Time and Returning Visitors
- First-Time and Returning Customers
- First-Time and Recurring Subscriptions
First-Time vs Returning Visitors
Our Northbeam Pixel uses a variety of inputs to create user profiles and track customer journeys across various devices and households. All of this information feeds into our backend device graph.- First-Time Visitor - The Northbeam Pixel did not recognize any previous events from this user
- Returning Visitor - The Northbeam Pixel recognized previous event(s) from this user
First-Time and Returning Customers
New and Returning Customers are based on Customer IDs and timestamps associated to each order.- First-Time Customer - When an order has a Customer ID that doesn’t exist on a historical order in Northbeam
- Returning Customer - When an order has a Customer ID that exists on a historical order in Northbeam
For the most accurate New and Returning data…
- Backfill Historical Order Data - It’s important to backfill as much order data as possible so we have your entire customer base, along with their IDs.
- Note: This is primarily relevant for customers who are on a Custom setup (Shopify customers should already have historical data pulled in).
- Consistent Customer ID formats - Ensure that all of your Customer IDs are in a consistent format. This way could properly identify New and Returning Customers, or IDs.
- Note: Also primarily relevant for customers on a Custom setup (i.e. Shopify customers have Customer IDs automatically pulled in).