> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Platform

> The surfaces of the Northbeam dashboard

A tour of the product, surface by surface: the dashboards, sales and attribution pages, creative analytics, orders, and the features that tie them together — plus what to do when numbers don't match.

## What you'll do

* Learn what each dashboard surface shows and how to configure it
* Understand the products behind the numbers — MTA, Incrementality, MMM, Apex
* Troubleshoot tracking and reconcile mismatches

## Platform

<div className="nb-linklist">
  <a href="/docs/overview-page"><Icon icon="house" size={16} /><span>Overview Home Page</span></a>
  <a href="/docs/sales"><Icon icon="sack-dollar" size={16} /><span>Sales</span></a>
  <a href="/docs/attribution-page"><Icon icon="chart-simple" size={16} /><span>Attribution Home Page</span></a>
  <a href="/docs/creative-analytics"><Icon icon="palette" size={16} /><span>Creative Analytics</span></a>
  <a href="/docs/product-analytics"><Icon icon="temperature-half" size={16} /><span>Product Analytics</span></a>
  <a href="/docs/orders-tracking"><Icon icon="box" size={16} /><span>Orders</span></a>
  <a href="/docs/metrics-explorer"><Icon icon="telescope" size={16} /><span>Metrics Explorer Home Page</span></a>
  <a href="/docs/metrics-explorer-quickstart-guide"><Icon icon="rocket" size={16} /><span>Metrics Explorer Quickstart Guide</span></a>
  <a href="/docs/metrics-explorer-best-practices-7-tips"><Icon icon="lightbulb" size={16} /><span>Metrics Explorer Best Practices: 7 Tips</span></a>
  <a href="/docs/adding-or-removing-users-copy"><Icon icon="users" size={16} /><span>Adding / Removing Users</span></a>
  <a href="/docs/ad-accounts"><Icon icon="rectangle-ad" size={16} /><span>Adding / Removing Ad Accounts</span></a>
  <a href="/docs/adding-or-removing-users-copy-1"><Icon icon="coins" size={16} /><span>Changing Currency</span></a>
</div>

## Products

<div className="nb-linklist">
  <a href="/docs/overviews/products"><Icon icon="cubes" size={16} /><span>Products overview</span></a>
  <a href="/docs/what-is-northbeam-mta-methodology"><Icon icon="diagram-project" size={16} /><span>What is Northbeam's MTA Methodology?</span></a>
  <a href="/docs/clicks-deterministic-views"><Icon icon="dna" size={16} /><span>🧬 Clicks + Deterministic Views (C+DV)</span></a>
  <a href="/docs/incrementality"><Icon icon="flask" size={16} /><span>Incrementality</span></a>
  <a href="/docs/mixed-media-modeling"><Icon icon="chart-area" size={16} /><span>Mixed Media Modeling (MMM)</span></a>
  <a href="/docs/northbeam-apex"><Icon icon="rocket" size={16} /><span>🏍️ Northbeam Apex</span></a>
  <a href="/docs/apex-faqs"><Icon icon="circle-question" size={16} /><span>Apex FAQs</span></a>
  <a href="/docs/setting-up-apex"><Icon icon="toggle-on" size={16} /><span>Enable Apex for Meta</span></a>
  <a href="/docs/setting-up-a-meta-custom-attribution-campaign"><Icon icon="bullhorn" size={16} /><span>Set up a Meta Custom Attribution Campaign</span></a>
</div>

## Features

<div className="nb-linklist">
  <a href="/docs/overviews/features"><Icon icon="sliders" size={16} /><span>Features overview</span></a>
  <a href="/docs/manage-breakdowns"><Icon icon="chart-bar" size={16} /><span>Manage Breakdowns and Saved Views</span></a>
  <a href="/docs/profitability-benchmarks"><Icon icon="ranking-star" size={16} /><span>💸 Profit Benchmarks</span></a>
  <a href="/docs/what-is-northbeam-model-comparison-tool"><Icon icon="code-compare" size={16} /><span>What is Northbeam's Model Comparison Tool?</span></a>
  <a href="/docs/exporting-data"><Icon icon="file-export" size={16} /><span>Exporting Data</span></a>
  <a href="/docs/touchpoints-export"><Icon icon="fingerprint" size={16} /><span>📂 Touchpoints Export</span></a>
  <a href="/docs/subscription-analytics"><Icon icon="arrows-spin" size={16} /><span>Subscription Analytics</span></a>
  <a href="/docs/connect-northbeam-to-claude"><Icon icon="sparkles" size={16} /><span>Connect Northbeam to Claude</span></a>
</div>

## Troubleshoot

<div className="nb-linklist">
  <a href="/docs/differences-ad-performance"><Icon icon="chart-line" size={16} /><span>Differences in Ad Performance</span></a>
  <a href="/docs/differences-in-ad-data"><Icon icon="money-bill-wave" size={16} /><span>Spend or Impressions Are Missing</span></a>
  <a href="/docs/differences-in-unattributed-data"><Icon icon="circle-half-stroke" size={16} /><span>Data Appears as Organic, Other, or Unattributed</span></a>
  <a href="/docs/differences-in-visits"><Icon icon="users" size={16} /><span>Visits Are Missing or Lower Than Expected</span></a>
  <a href="/docs/why-doesnt-northbeam-match-my-shopify-reporting"><Icon icon="bag-shopping" size={16} /><span>Why Doesn't Northbeam Match My Shopify Reporting?</span></a>
  <a href="/docs/why-is-my-fb-roas-so-much-lower-in-northbeam"><Icon icon="thumbs-down" size={16} /><span>Why is my FB ROAS so much lower in Northbeam?</span></a>
  <a href="/docs/checking-api-connections"><Icon icon="plug-circle-check" size={16} /><span>Checking Ad Platform Connections</span></a>
  <a href="/docs/checking-utm-tracking"><Icon icon="magnifying-glass" size={16} /><span>Checking UTM Tracking</span></a>
  <a href="/docs/troubleshooting-tracking-issues"><Icon icon="screwdriver-wrench" size={16} /><span>Troubleshooting Northbeam Data</span></a>
  <a href="/docs/guide-to-troubleshooting-pixel-tracking"><Icon icon="bug" size={16} /><span>Troubleshooting Pixel Tracking</span></a>
  <a href="/docs/gclid-fbclid-redirects"><Icon icon="shuffle" size={16} /><span>Gclid, Fbclid, and Redirects</span></a>
  <a href="/docs/frequently-asked-questions"><Icon icon="circle-question" size={16} /><span>❓Frequently Asked Questions</span></a>
  <a href="/docs/difference-between-blotout-and-northbeam-do-i-need-both"><Icon icon="scale-unbalanced" size={16} /><span>What’s the difference between Blotout and Northbeam—and do I need both?</span></a>
</div>

***

**Next section:** [Use cases](/docs/overviews/use-cases)