> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Platform

> The surfaces of the Northbeam dashboard

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        <div className="nbc-bignum">05</div>

        <div className="nbc-headgroup">
          <div className="nbc-title">Platform.</div>
          <div className="nbc-introtext">A tour of the product, surface by surface: the dashboards, sales and attribution pages, creative analytics, orders, and the features that tie them together — plus what to do when numbers don't match.</div>

          <div className="nbc-ctarow">
            <a className="nbc-startbtn" href="/docs/overview-page">Start at 05.1 →</a>
            <span className="nbc-ctameta">43 articles · 4 chapters</span>
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      <div className="nbc-usepanel">
        <div className="nbc-usepanel-label">What you'll do</div>
        <span className="nbc-use"><span className="nbc-check">✓</span>Learn what each dashboard surface shows and how to configure it</span>
        <span className="nbc-use"><span className="nbc-check">✓</span>Understand the products behind the numbers — MTA, Incrementality, MMM, Apex</span>
        <span className="nbc-use"><span className="nbc-check">✓</span>Troubleshoot tracking and reconcile mismatches</span>
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    <div className="nbc-chap">
      <div className="nbc-chaphead"><span className="nbc-chapnum">05.1</span><span className="nbc-chaptitle">Platform</span><span className="nbc-chapmeta">12 articles</span></div>

      <div className="nbc-grid" style={{gridTemplateRows: "repeat(6, auto)", gridAutoFlow: "column"}}>
        <a className="nbc-cell" href="/docs/overview-page"><span className="nbc-cell-num">01</span><span className="nbc-cell-title">🏠 Overview Home Page</span></a>
        <a className="nbc-cell" href="/docs/sales"><span className="nbc-cell-num">02</span><span className="nbc-cell-title">💰 Sales</span></a>
        <a className="nbc-cell" href="/docs/attribution-page"><span className="nbc-cell-num">03</span><span className="nbc-cell-title">📊 Attribution Home Page</span></a>
        <a className="nbc-cell" href="/docs/creative-analytics"><span className="nbc-cell-num">04</span><span className="nbc-cell-title">🎨 Creative Analytics</span></a>
        <a className="nbc-cell" href="/docs/product-analytics"><span className="nbc-cell-num">05</span><span className="nbc-cell-title">🌡️ Product Analytics</span></a>
        <a className="nbc-cell" href="/docs/orders-tracking"><span className="nbc-cell-num">06</span><span className="nbc-cell-title">📦 Orders</span></a>
        <a className="nbc-cell" href="/docs/metrics-explorer"><span className="nbc-cell-num">07</span><span className="nbc-cell-title">🔭 Metrics Explorer Home Page</span></a>
        <a className="nbc-cell" href="/docs/metrics-explorer-quickstart-guide"><span className="nbc-cell-num">08</span><span className="nbc-cell-title">🚀 Metrics Explorer Quickstart Guide</span></a>
        <a className="nbc-cell" href="/docs/metrics-explorer-best-practices-7-tips"><span className="nbc-cell-num">09</span><span className="nbc-cell-title">🔭 Metrics Explorer Best Practices: 7 Tips</span></a>
        <a className="nbc-cell" href="/docs/adding-or-removing-users-copy"><span className="nbc-cell-num">10</span><span className="nbc-cell-title">Adding / Removing Users</span></a>
        <a className="nbc-cell" href="/docs/ad-accounts"><span className="nbc-cell-num">11</span><span className="nbc-cell-title">Adding / Removing Ad Accounts</span></a>
        <a className="nbc-cell" href="/docs/adding-or-removing-users-copy-1"><span className="nbc-cell-num">12</span><span className="nbc-cell-title">Changing Currency</span></a>
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    <div className="nbc-chap">
      <div className="nbc-chaphead"><span className="nbc-chapnum">05.2</span><span className="nbc-chaptitle">Products</span><span className="nbc-chapmeta">10 articles</span></div>

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        <a className="nbc-cell" href="/docs/overviews/products"><span className="nbc-cell-num">01</span><span className="nbc-cell-title">Products overview</span></a>
        <a className="nbc-cell" href="/docs/what-is-northbeam-mta-methodology"><span className="nbc-cell-num">02</span><span className="nbc-cell-title">What is Northbeam's MTA Methodology?</span></a>
        <a className="nbc-cell" href="/docs/clicks-deterministic-views"><span className="nbc-cell-num">03</span><span className="nbc-cell-title">🧬 Clicks + Deterministic Views (C+DV)</span></a>
        <a className="nbc-cell" href="/docs/incrementality"><span className="nbc-cell-num">04</span><span className="nbc-cell-title">Incrementality</span></a>
        <a className="nbc-cell" href="/docs/mixed-media-modeling"><span className="nbc-cell-num">05</span><span className="nbc-cell-title">Mixed Media Modeling (MMM)</span></a>
        <a className="nbc-cell" href="/docs/northbeam-apex"><span className="nbc-cell-num">06</span><span className="nbc-cell-title">🏍️ Northbeam Apex</span></a>
        <a className="nbc-cell" href="/docs/apex-faqs"><span className="nbc-cell-num">07</span><span className="nbc-cell-title">Apex FAQs</span></a>
        <a className="nbc-cell" href="/docs/setting-up-apex"><span className="nbc-cell-num">08</span><span className="nbc-cell-title">Enable Apex for Meta</span></a>
        <a className="nbc-cell" href="/docs/setting-up-a-meta-custom-attribution-campaign"><span className="nbc-cell-num">09</span><span className="nbc-cell-title">Set up a Meta Custom Attribution Campaign</span></a>
        <a className="nbc-cell" href="/test-page"><span className="nbc-cell-num">10</span><span className="nbc-cell-title">Test page</span></a>
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      <div className="nbc-chaphead"><span className="nbc-chapnum">05.3</span><span className="nbc-chaptitle">Features</span><span className="nbc-chapmeta">8 articles</span></div>

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        <a className="nbc-cell" href="/docs/overviews/features"><span className="nbc-cell-num">01</span><span className="nbc-cell-title">Features overview</span></a>
        <a className="nbc-cell" href="/docs/manage-breakdowns"><span className="nbc-cell-num">02</span><span className="nbc-cell-title">Manage Breakdowns and Saved Views</span></a>
        <a className="nbc-cell" href="/docs/profitability-benchmarks"><span className="nbc-cell-num">03</span><span className="nbc-cell-title">💸 Profit Benchmarks</span></a>
        <a className="nbc-cell" href="/docs/what-is-northbeam-model-comparison-tool"><span className="nbc-cell-num">04</span><span className="nbc-cell-title">What is Northbeam's Model Comparison Tool?</span></a>
        <a className="nbc-cell" href="/docs/exporting-data"><span className="nbc-cell-num">05</span><span className="nbc-cell-title">Exporting Data</span></a>
        <a className="nbc-cell" href="/docs/touchpoints-export"><span className="nbc-cell-num">06</span><span className="nbc-cell-title">📂 Touchpoints Export</span></a>
        <a className="nbc-cell" href="/docs/subscription-analytics"><span className="nbc-cell-num">07</span><span className="nbc-cell-title">Subscription Analytics</span></a>
        <a className="nbc-cell" href="/docs/connect-northbeam-to-claude"><span className="nbc-cell-num">08</span><span className="nbc-cell-title">Connect Northbeam to Claude</span></a>
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      <div className="nbc-chaphead"><span className="nbc-chapnum">05.4</span><span className="nbc-chaptitle">Troubleshoot</span><span className="nbc-chapmeta">13 articles</span></div>

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        <a className="nbc-cell" href="/docs/differences-ad-performance"><span className="nbc-cell-num">01</span><span className="nbc-cell-title">Differences in Ad Performance</span></a>
        <a className="nbc-cell" href="/docs/differences-in-ad-data"><span className="nbc-cell-num">02</span><span className="nbc-cell-title">Differences in Ad Spend</span></a>
        <a className="nbc-cell" href="/docs/differences-in-unattributed-data"><span className="nbc-cell-num">03</span><span className="nbc-cell-title">Differences in Unattributed Data</span></a>
        <a className="nbc-cell" href="/docs/differences-in-visits"><span className="nbc-cell-num">04</span><span className="nbc-cell-title">Differences in Visits and Journeys</span></a>
        <a className="nbc-cell" href="/docs/why-doesnt-northbeam-match-my-shopify-reporting"><span className="nbc-cell-num">05</span><span className="nbc-cell-title">Why Doesn't Northbeam Match My Shopify Reporting?</span></a>
        <a className="nbc-cell" href="/docs/why-is-my-fb-roas-so-much-lower-in-northbeam"><span className="nbc-cell-num">06</span><span className="nbc-cell-title">Why is my FB ROAS so much lower in Northbeam?</span></a>
        <a className="nbc-cell" href="/docs/checking-api-connections"><span className="nbc-cell-num">07</span><span className="nbc-cell-title">Checking Ad Platform Connections</span></a>
        <a className="nbc-cell" href="/docs/checking-utm-tracking"><span className="nbc-cell-num">08</span><span className="nbc-cell-title">Checking UTM Tracking</span></a>
        <a className="nbc-cell" href="/docs/troubleshooting-tracking-issues"><span className="nbc-cell-num">09</span><span className="nbc-cell-title">Troubleshooting Tracking Issues</span></a>
        <a className="nbc-cell" href="/docs/guide-to-troubleshooting-pixel-tracking"><span className="nbc-cell-num">10</span><span className="nbc-cell-title">Troubleshooting Pixel Tracking</span></a>
        <a className="nbc-cell" href="/docs/gclid-fbclid-redirects"><span className="nbc-cell-num">11</span><span className="nbc-cell-title">Gclid, Fbclid, and Redirects</span></a>
        <a className="nbc-cell" href="/docs/frequently-asked-questions"><span className="nbc-cell-num">12</span><span className="nbc-cell-title">❓Frequently Asked Questions</span></a>
        <a className="nbc-cell" href="/docs/difference-between-blotout-and-northbeam-do-i-need-both"><span className="nbc-cell-num">13</span><span className="nbc-cell-title">What’s the difference between Blotout and Northbeam—and do I need both?</span></a>
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      <a className="nbc-next" href="/docs/overviews/use-cases">Done here? 06 → Use cases</a>
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