Why Northbeam Differs From Another Platform

Different totals do not always mean data is missing. First confirm that both sources measure the same thing using the same settings.

Match the comparison

Use the same:

Date range and timezone
Metric definition
Filters and included accounts
Attribution model and window
Accounting mode
Data-generation time

Then identify the metric that differs.

Difference	Best next step
Visits or sessions	Visits Are Missing or Lower Than Expected
Ad spend or impressions	Spend or Impressions Are Missing
Shopify orders or revenue	Why Doesn’t Northbeam Match My Shopify Reporting?
Attributed revenue or conversions	Review Attribution Models, Attribution Windows, and Accounting Modes.
New versus returning customers	Review First-Time and Returning Data.
Dashboard versus exported data	Dashboard and Export Data Don’t Match

Ad platforms generally report using their own attribution rules. Northbeam applies the model, window, and accounting mode selected in Northbeam, so attributed results are not expected to match automatically. If the underlying visits, orders, and spend are present, investigate reporting settings before treating the difference as a tracking failure.

​Match the comparison

Match the comparison