The steps
1
Set up the breakdowns you'll report on
Group channels and campaigns the way your team talks about them.
Manage breakdowns →
2
Fix the reporting frame
Pick the model, window, and accounting mode once — and keep them stable week to week.
Accounting modes →
3
Add context with benchmarks
Compare your numbers against profitability benchmarks.
Profitability benchmarks →
4
Export the data
Pull the tables you need for your deck or sheet.
Exporting data →