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Best for: teams who want Meta optimizing against Northbeam’s attribution instead of Meta’s own.

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The steps

1

Understand Apex

What Apex does and how the integration works. Northbeam Apex →
2

Enable Apex

Turn on the integration for your account. Setting up Apex →
3

Set up the Meta campaign

Configure custom attribution at the ad-set level in Meta Ads Manager. Meta custom attribution campaign →

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What to expect

Check the FAQ for rollout status and common questions. Apex FAQs → Tracking for Meta Ads