Audit your tracking before a big sale

Best for: teams heading into a high-spend period who want to catch tracking problems before the traffic arrives.

Before you start

Run this a couple of weeks ahead — some fixes (pixel placement, UTM templates) need time to show clean data.

Confirm the pixel is firing

Verify the pixel on your landing pages and checkout. Troubleshooting pixel tracking →

Check UTM capture

Confirm Northbeam UTMs are present and captured on final URLs. Checking UTM tracking →

Check platform connections

Every ad platform should show connected and syncing. Checking platform connections →

Sweep for general tracking issues

The catch-all diagnostic, if anything above looked off. Troubleshooting tracking issues →

A clean audit means attribution holds up when volume spikes. Anything you fix here pays off in every report you pull during the sale. Integrations and UTMs · Gclid, Fbclid, and redirects