Measure
- Multi-Touch Attribution — daily attribution across channels, campaigns, ads, and creatives
- Clicks + Deterministic Views — verified views joined to the click path
Test & plan
- Incrementality — controlled experiments that measure causal lift
- Mixed Media Modeling — long-run channel contribution to revenue
Act
- Apex — send Northbeam attribution to Meta
- Model Comparison — every attribution model, side by side
- Breakdowns & saved views — shape the dashboard around how your team works
Ask & export
- Northbeam AI — connect to Claude and query your data in plain English
- APIs — orders in, spend in, everything out
- Data exports — tables out of the dashboard, or straight to your warehouse