Diagnose & reconcile
Diagnose a ROAS drop
Six checks, in order of likelihood.
Northbeam vs. Shopify
The apples-to-apples comparison.
Pre-sale tracking audit
Catch problems before the traffic.
Decide & optimize
Choose an attribution model
Match the model to the question.
Compare channels fairly
Click and non-click, on equal footing.
Validate with incrementality
Measure causal lift.
Evaluate creative
Find the ads that convert.
Operate & report
Build a weekly report
A repeatable reporting frame.
Report across stores
Multi-store, coherent numbers.
Export to your warehouse
GCS or S3, on a schedule.
Send attribution to Meta
Set up Apex.
Ask from Claude
Plain-English answers over MCP.