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TikTok Ads FAQ

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1. How do I connect an extra account or remove an account?

Reference our step-by-step guide below:

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2. Can you track conversions from TikTok Shops?

Yes! Learn how we track orders from TikTok Shop here.

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3. Why do I see a data discrepancy?

Discrepancies in Revenue and Orders are expected. The reason for this lies in the differences between Northbeam’s attribution model and the corresponding platform’s attribution model. Each attribution model has a unique method of allocating credit. For example, Northbeam’s Clicks-Only model divides credit across all touchpoints and tries to push credit to your upper funnel channels. Let’s say your in-platform model uses Last Click, which gives credit to the last touchpoint in the journey. This is going to cause a discrepancy. To take it one step further, let’s say both Northbeam and in-platform are using Last Click. Northbeam is unique in that we recognize all touchpoints from every single channel. Whereas most platforms only recognize touchpoints from that same platform. In addition, there’s often a difference in the attribution window. By default, Northbeam leverages a 1-Day window, which is different than many other platforms’ default. To get the most apples to apples comparison, be sure to compare data using same Attribution Model and Attribution Window. But keep in mind, it will never be exact.

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Attribution Models and Windows

TikTok: Northbeam:
  • Attribution Model: Varies (default is Clicks-Only)
  • Attribution Window: 1-Day (default, can extend to an infinite lifetime value)

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4. I think there’s an issue with tracking. Please help!

Please reference our Troubleshooting Tracking Issues FAQ.
  • Connection: Make sure your Ad Account is still connected. Go to Settings > Connections and check for any errors. Connections could break for a variety of reasons, but most commonly, the User losing access to the Ad Account.
  • UTMs: Ensure all your ads contain Northbeam UTMs, as listed in the UTM step above.
  • Northbeam Pixel: Ensure the Northbeam Pixel is firing on your landing page. Note that some site themes may not automatically transfer to landing pages on certain third-party apps, necessitating manual pixel placement.
  • Purchase Pixel: Confirm that the Purchase Pixel is firing on your checkout page.
  • A-Record Setup: Verify that the A-Record is correctly configured in your DNS Settings.