AppLovin FAQ
1. Where is my data?
Your data should populate in Northbeam after the next data refresh. Typically, this occurs within 24 hours of completing the integration. If data is still missing, double-check that the Report API Key and Account ID were entered correctly.2. What attribution models does the AppLovin integration support?
The AppLovin integration supports all attribution models available in Northbeam.3. What should I do if my AppLovin data isn’t appearing?
- Verify that your AppLovin Report API Key and Account ID are correctly configured in Settings > Connections.
- Ensure Northbeam UTM parameters have been added to your creatives — including any creatives using “Use another URL”, which require UTMs to be set at the creative level separately.
- Check if your spend source was previously uploaded via a custom spend sheet or API. If so, make sure there is no duplication causing discrepancies. Refer to Step 5: Remove Custom Spend.
4. Why isn’t my ad spend lining up?
Discrepancies in ad spend can often arise due to differences in timezones between Northbeam and AppLovin. By default, AppLovin reports data using UTC, whereas your Northbeam timezone is likely set to a different time zone, which you configured during onboarding. To verify your Northbeam timezone:- Navigate to Settings > Profile in your Northbeam account.
- Locate the Timezone field.