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Neon Pixel FAQ

1. Does Neon Pixel support attribution and revenue tracking?

Yes. Neon Pixel supports deterministic view attribution through the Clicks + Deterministic Views model after the connection is active and impression setup has been finalized.

2. How long does Neon Pixel data take to appear?

Once the connection and impression setup are complete, allow approximately 48 hours for data to begin flowing.

3. Why can I see spend but not attributed revenue?

Check that:
  • Enable C+DV for Neon Pixel is turned on in the connection card.
  • Clicks + Deterministic Views is enabled in Model Settings.
  • Neon Pixel is selected under the model’s platform list.
  • Your Neon Pixel representative has finalized impression data setup.
  • At least 48 hours have passed since setup was completed.
Revenue and ROAS populate only when eligible impressions can be matched to orders.

4. What is Apex data sharing?

When enabled, Apex data sharing sends Northbeam performance signals to Neon Pixel. The setting is optional and can be managed from the Neon Pixel connection card.

5. Will switching to Neon Pixel delete historical data?

No. Historical data from the previous connection is not deleted. However, saved views and columns that reference the inactive platform may appear blank and should be updated.

6. Why do saved views and exports need to be reviewed?

Northbeam automatically updates built-in platform references, but it does not automatically rewrite user-created configurations. Review custom metrics, breakdowns, saved views, scheduled exports, and Marketing Mix Modeling mappings after switching.

7. What should I do if Neon Pixel data is missing?

  • Confirm that the connection card is green and the correct account is linked.
  • Confirm that the correct Neon Pixel channel was selected.
  • Check that the API key is still valid.
  • Confirm that Clicks + Deterministic Views is enabled in both the connection and Model Settings.
  • Ask your Neon Pixel representative to confirm that impression setup is complete.
  • Allow approximately 48 hours after setup before troubleshooting further.

8. Where do I get a Neon Pixel API key?

Contact your Neon Pixel representative for the API key and the channel information required for your account.

9. What should I do if the API key is lost or invalid?

Contact your Neon Pixel representative for a replacement key, then reconnect the account from Settings > Connections > Neon Pixel.