FAQs
1. Why am I not seeing MNTN data after enabling CDV?
If you’ve connected your account and turned on CDV but no data is visible:- Ensure order IDs are aligned between MNTN and Northbeam.
- Confirm CDV consent was enabled in Northbeam (Account Settings → Attribution Models).
- Allow up to 48 hours post-consent for impression data to appear.
- Verify that the advertiser is actively running campaigns in MNTN.
- Check “Last retrieved” and “Last processed” timestamps in the dashboard.
2. Why do MNTN conversions and revenue differ between Northbeam and GA4?
Northbeam and GA4 attribute MNTN CTV performance in fundamentally different ways, so conversion and revenue numbers will not match — and this is expected.How GA4 attributes MNTN conversions
- MNTN’s Verified Visits create direct sessions in GA4 when a user visits your site after viewing a CTV ad.
- GA4 then attributes conversions based on its session-level model (such as DDA or last non-direct click).
- These conversions are not tied to UTMs, since CTV impressions do not pass them.
How Northbeam attributes MNTN conversions
- Northbeam uses deterministic impression matching under Clicks + Deterministic Views (C+DV).
- If a user converts after being exposed to a valid MNTN impression within the attribution window, Northbeam attributes that conversion to MNTN.
- This does not rely on sessions or UTMs.
Why they differ
- GA4 attributes conversions to direct sessions triggered after a CTV impression.
- Northbeam attributes conversions to deterministically matched impressions, independent of session source.
- Because the attribution logic is different, conversion and revenue totals will not align between the two platforms.
3. How long does the initial sync take?
The initial sync from MNTN can take up to 72 hours, depending on historical data volume.After that, updates occur 3× per day.