> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Data & terminology

> Models, modes, and the honest metric definitions

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        <div className="nbc-bignum">04</div>

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          <div className="nbc-title">Data & terminology.</div>
          <div className="nbc-introtext">The language of your data. These articles define how Northbeam assigns credit, what each metric means, and how to read the numbers honestly — the reference you'll come back to whenever a number needs interpreting.</div>

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            <a className="nbc-startbtn" href="/docs/attribution-models">Start at 04.1 →</a>
            <span className="nbc-ctameta">14 articles · 3 chapters</span>
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      <div className="nbc-usepanel">
        <div className="nbc-usepanel-label">What you'll do</div>
        <span className="nbc-use"><span className="nbc-check">✓</span>Learn the attribution models, windows, and accounting modes</span>
        <span className="nbc-use"><span className="nbc-check">✓</span>Look up metric definitions and data sources</span>
        <span className="nbc-use"><span className="nbc-check">✓</span>Interpret numbers — good, bad, and hard-to-track</span>
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      <div className="nbc-chaphead"><span className="nbc-chapnum">04.1</span><span className="nbc-chaptitle">Attribution fundamentals</span><span className="nbc-chapmeta">5 articles</span></div>

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        <a className="nbg-card" href="/docs/attribution-models"><span className="nbg-icon"><Icon icon="diagram-project" size={18} /></span><span className="nbg-num">01</span><span className="nbg-title">Attribution Models</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
        <a className="nbg-card" href="/docs/attribution-windows"><span className="nbg-icon"><Icon icon="calendar-days" size={18} /></span><span className="nbg-num">02</span><span className="nbg-title">Attribution Windows</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
        <a className="nbg-card" href="/docs/lookback-windows"><span className="nbg-icon"><Icon icon="clock-rotate-left" size={18} /></span><span className="nbg-num">03</span><span className="nbg-title">Lookback Windows</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
        <a className="nbg-card" href="/docs/accounting-modes"><span className="nbg-icon"><Icon icon="scale-balanced" size={18} /></span><span className="nbg-num">04</span><span className="nbg-title">Accounting Modes</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
        <a className="nbg-card" href="/docs/credit-allocation-examples"><span className="nbg-icon"><Icon icon="chart-pie" size={18} /></span><span className="nbg-num">05</span><span className="nbg-title">How Credit Is Assigned in Northbeam</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
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      <div className="nbc-chaphead"><span className="nbc-chapnum">04.2</span><span className="nbc-chaptitle">Metrics & data</span><span className="nbc-chapmeta">4 articles</span></div>

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        <a className="nbg-card" href="/docs/northbeam-metrics-101"><span className="nbg-icon"><Icon icon="chart-line" size={18} /></span><span className="nbg-num">01</span><span className="nbg-title">Northbeam Metrics 101</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
        <a className="nbg-card" href="/docs/subscription-metrics"><span className="nbg-icon"><Icon icon="repeat" size={18} /></span><span className="nbg-num">02</span><span className="nbg-title">Subscription Metrics</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
        <a className="nbg-card" href="/docs/northbeam-data-sources"><span className="nbg-icon"><Icon icon="database" size={18} /></span><span className="nbg-num">03</span><span className="nbg-title">Northbeam's Data Sources</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
        <a className="nbg-card" href="/docs/how-does-northbeam-track-orders-and-ads"><span className="nbg-icon"><Icon icon="route" size={18} /></span><span className="nbg-num">04</span><span className="nbg-title">How does Northbeam track Orders and Ads?</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
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      <div className="nbc-chaphead"><span className="nbc-chapnum">04.3</span><span className="nbc-chaptitle">Reading the numbers</span><span className="nbc-chapmeta">5 articles</span></div>

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        <a className="nbg-card" href="/docs/what-is-a-good-bad-number-in-northbeam"><span className="nbg-icon"><Icon icon="gauge" size={18} /></span><span className="nbg-num">01</span><span className="nbg-title">What is a good/bad number in Northbeam?</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
        <a className="nbg-card" href="/docs/how-do-i-correctly-confidently-interpret-non-click-channels"><span className="nbg-icon"><Icon icon="signal" size={18} /></span><span className="nbg-num">02</span><span className="nbg-title">How do I correctly and confidently interpret non-click channels?</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
        <a className="nbg-card" href="/docs/whats-the-difference-between-organic-vs-unattributed"><span className="nbg-icon"><Icon icon="code-branch" size={18} /></span><span className="nbg-num">03</span><span className="nbg-title">What's the difference between Organic vs Unattributed?</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
        <a className="nbg-card" href="/docs/case-scenario-cash-vs-accrual"><span className="nbg-icon"><Icon icon="file-invoice-dollar" size={18} /></span><span className="nbg-num">04</span><span className="nbg-title">Case scenario: Cash snapshot vs Accrual performance</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
        <a className="nbg-card" href="/docs/case-scenario-clicks-views-vs-clicks-only"><span className="nbg-icon"><Icon icon="arrow-pointer" size={18} /></span><span className="nbg-num">05</span><span className="nbg-title">Case scenario: Clicks + Modeled Views vs Clicks-Only</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
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      <a className="nbc-next" href="/docs/overviews/platform">Done here? 05 → Platform</a>
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