> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Data & terminology

> Models, modes, and the honest metric definitions

The language of your data. These articles define how Northbeam assigns credit, what each metric means, and how to read the numbers honestly — the reference you'll come back to whenever a number needs interpreting.

## What you'll do

* Learn the attribution models, windows, and accounting modes
* Look up metric definitions and data sources
* Interpret numbers — good, bad, and hard-to-track

## Attribution fundamentals

<div className="nb-linklist">
  <a href="/docs/attribution-models"><Icon icon="diagram-project" size={16} /><span>Attribution Models</span></a>
  <a href="/docs/attribution-windows"><Icon icon="calendar-days" size={16} /><span>Attribution Windows</span></a>
  <a href="/docs/lookback-windows"><Icon icon="clock-rotate-left" size={16} /><span>Lookback Windows</span></a>
  <a href="/docs/accounting-modes"><Icon icon="scale-balanced" size={16} /><span>Accounting Modes</span></a>
  <a href="/docs/credit-allocation-examples"><Icon icon="chart-pie" size={16} /><span>How Credit Is Assigned in Northbeam</span></a>
</div>

## Metrics & data

<div className="nb-linklist">
  <a href="/docs/northbeam-metrics-101"><Icon icon="chart-line" size={16} /><span>Northbeam Metrics 101</span></a>
  <a href="/docs/subscription-metrics"><Icon icon="repeat" size={16} /><span>Subscription Metrics</span></a>
  <a href="/docs/northbeam-data-sources"><Icon icon="database" size={16} /><span>Northbeam's Data Sources</span></a>
  <a href="/docs/how-does-northbeam-track-orders-and-ads"><Icon icon="route" size={16} /><span>How does Northbeam track Orders and Ads?</span></a>
</div>

## Reading the numbers

<div className="nb-linklist">
  <a href="/docs/what-is-a-good-bad-number-in-northbeam"><Icon icon="gauge" size={16} /><span>What is a good/bad number in Northbeam?</span></a>
  <a href="/docs/how-do-i-correctly-confidently-interpret-non-click-channels"><Icon icon="signal" size={16} /><span>How do I correctly and confidently interpret non-click channels?</span></a>
  <a href="/docs/whats-the-difference-between-organic-vs-unattributed"><Icon icon="code-branch" size={16} /><span>What's the difference between Organic vs Unattributed?</span></a>
  <a href="/docs/case-scenario-cash-vs-accrual"><Icon icon="file-invoice-dollar" size={16} /><span>Case scenario: Cash snapshot vs Accrual performance</span></a>
  <a href="/docs/case-scenario-clicks-views-vs-clicks-only"><Icon icon="arrow-pointer" size={16} /><span>Case scenario: Clicks + Modeled Views vs Clicks-Only</span></a>
</div>

***

**Next section:** [Platform](/docs/overviews/platform)