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Follow the path you picked on the Overview. If you want Clicks + Deterministic Views, use the REDS path.

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Path 1: With REDS

What is REDS? Raw Event Data Stream is TradeDesk’s event-level data export. Instead of daily totals, it sends individual impression, click, and conversion events — the detail Northbeam needs to match views to orders for C+DV. REDS is a paid add-on through TradeDesk.
1

Request REDS access from TradeDesk

Contact your TradeDesk account manager and ask for access to Northbeam Curated REDS. You’ll be asked to sign an access letter authorizing TradeDesk to share your advertiser data with Northbeam.Please cc the-trade-desk-reds-integration@northbeam.io on the request so we can track it.
Customize the letter below and send it to your TradeDesk account manager. Your account manager may have their own version — if so, theirs takes precedence.
To: The Trade Desk Account Team From: [Your Name], [Your Company] Date: [Date] Re: Authorization for Northbeam Curated REDS Access I, [Your Name], authorized representative of [Your Company], hereby authorize The Trade Desk to share our advertiser data with Northbeam, Inc. via the Raw Event Data Stream (REDS) for the purpose of attribution reporting and analytics. Advertiser Name: [Your Company] TTD Advertiser ID: [Your TTD Advertiser ID] REDS Type: Northbeam Curated REDS This authorization covers event-level impression, click, and conversion data associated with the above advertiser account. This data will be delivered to Northbeam’s ingestion pipeline for use in spend reporting, click attribution, and Clicks + Deterministic Views (C+DV) attribution. Signature: [Signature] Name: [Your Name] Title: [Your Title] Company: [Your Company]
2

TradeDesk provisions the feed

Once the signed letter is in, TradeDesk configures the REDS feed to deliver your data to Northbeam. This usually takes a few business days. No action needed from you.
3

Connect your account in Northbeam

  1. Go to Settings → Connections
  2. Scroll down to TradeDesk
  3. Enter your TradeDesk account ID and confirm
4

Add your UTMs, then enable the integration

Apply your click UTMs first — see Insert the UTMs — then come back to Settings → Connections → TradeDesk and:
  • Select the TradeDesk Channels you’re actively advertising on
  • Check the confirmation box for Click UTMs
  • Click Connect
Northbeam starts reporting spend and click performance on the next data refresh.
With REDS live, you also have everything you need for C+DV — continue to Enable Clicks + Deterministic Views.

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Path 2: Without REDS (scheduled report)

This path uses TradeDesk’s scheduled report feature to email aggregated daily spend to Northbeam. It covers spend reporting and click attribution, but not C+DV.
1

Retrieve your integration details from Northbeam

  1. Go to Settings
  2. Select Connections
  3. Scroll down to TradeDesk
You’ll find:
  • TradeDesk Channels — the TradeDesk channels available to select. View-only channels (Audio, Digital Out of Home, TV) aren’t measurable for click attribution.
  • Click UTMs — the UTM parameters to append to your ad click-through URLs
  • Email for Scheduled Report — the Northbeam address your TradeDesk report should be sent to
TradeDesk connection details in Northbeam Settings > Connections
2

Configure the scheduled report in TradeDesk

In TradeDesk, set up a scheduled report to deliver spend data to Northbeam:
  1. Navigate to your reporting section in TradeDesk
  2. Create a scheduled report including spend, impressions, and clicks
  3. Set the delivery email to the address shown on your Northbeam Connections page
  4. Set the cadence to daily
Northbeam parses these reports automatically to populate spend data in your dashboard.
3

Add your UTMs, then enable the integration

Apply your click UTMs first — see Insert the UTMs — then come back to Settings → Connections → TradeDesk and:
  • Select the TradeDesk Channels you’re actively advertising on
  • Check the confirmation boxes for Click UTMs and Scheduled Reports
  • Click Connect
Northbeam starts reporting spend and click performance on the next data refresh.
Want C+DV later? You can switch to the REDS path at any time — ask your TradeDesk account manager for Northbeam Curated REDS and follow Path 1. Your existing spend and click history stays in place.