Check the connection
- UTMs captured — follow Checking UTM tracking to confirm Northbeam parameters are present on your landing pages.
- Connection syncing — follow Checking platform connections to confirm the account shows connected and data is arriving.
Check the data
- TradeDesk spend appears on the Attribution page
- Click-through events appear for campaigns that have UTMs
- Attribution models (First Touch, Last Touch, Last Non-Direct Touch, Linear, Clicks-Only) all show TradeDesk data
- Spot-check a sample campaign to confirm its UTM parameters resolve correctly
On the REDS path? You should also see TradeDesk impressions in Northbeam. If spend is
reporting but impressions are missing, the REDS feed may not be fully provisioned yet —
check with your TradeDesk account manager.