Tatari: Confirm tracking

Step 4: Allow 24 Hours for the Tatari Connection to Process

After entering your Tatari ID and selecting the source of truth in Northbeam, please allow up to 24 hours for the integration to fully process.

Attempting to connect your AWS Credentials too early can result in an error:

“API Error 400: Invalid ARNs”This is expected behavior if the connection has not yet completed. Simply wait and retry after the 24-hour window.

Once the connection is live and UTMs are on your ads, confirm data is flowing:

UTMs captured — follow Checking UTM tracking to confirm Northbeam parameters are present on your landing pages.
Connection syncing — follow Checking platform connections to confirm the account shows connected and data is arriving.