Meta & TikTok Shops: Connect the account

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Tracking Setup for Meta Shops

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1. Connect Your Meta Shop to Ads Manager

1. Log into Meta Ads Manager with your advertiser account.
2. Go to Commerce Manager > Shops.
3. Confirm your Shop is connected directly to the advertiser account.

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2. Connect Meta Ads Account to Northbeam & Verify Permissions

1. Make sure your Meta advertiser account is connected to Northbeam.
2. Ensure the Meta Business user connecting to Northbeam is an Admin on both:
   • The Meta Shop (via Commerce Manager)
   • The Meta advertiser account (via Business Manager / Ads Manager)

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3. Store-Specific Setup

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✅ Shopify Stores

• Connect your Shopify store to Facebook and Instagram by Meta.
• Ensure your Meta Shop orders are synced to your Shopify dashboard.
• Ensure your Northbeam Pixel and Purchase Events are properly set up (completed during onboarding).

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⚙️ Custom Stores

• Use an Order Tag to identify Meta Shop orders.
• Pass the tag in the order_tags field via the Northbeam Server API.
• Reach out to our team with the name of the tag so we can finalize setup.

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Tracking Setup for TikTok Shops

Northbeam requires proper TikTok Shop binding and permissions in order to attribute GMV and revenue. Ad spend may appear even if binding is incorrect, but revenue will not.

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1. Bind Your TikTok Shop to Ads Manager

1. Log into TikTok Ads Manager (not Business Center).
2. Go to Assets > TikTok Shop.
3. Confirm the Shop is bound directly under the advertiser account.
   • Shops bound only via Business Center will not sync.

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2. Connect TikTok Ads Account to Northbeam & Verify Permissions

1. Make sure your TikTok advertiser account is connected to Northbeam.
2. Ensure the TikTok user connecting to Northbeam is an Admin on both:
   • The TikTok Shop
   • The TikTok advertiser account

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3. Store-Specific Setup

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✅ Shopify Stores

• Connect your Shopify store to TikTok Shops.
• Ensure your TikTok Shop orders are synced to your Shopify dashboard.
• Ensure your Northbeam Pixel and Purchase Events are properly set up (completed during onboarding).

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⚙️ Custom Stores

• Use an Order Tag to identify TikTok Shop orders.
• Pass the tag in the order_tags field via the Northbeam Server API
• Notify our team with the name of the tag.