Meta & TikTok Shops: Confirm tracking

Meta Shops Troubleshooting

Ad spend appears but no revenue:
- Confirm the Shop is connected directly in Commerce Manager and linked to your advertiser account.
- Confirm the Meta user is an Admin on both the Shop and advertiser account.
- Confirm the Meta advertiser account is properly connected to Northbeam.
- For Shopify Stores
  - Make sure your store is connected to your shop via Facebook and Instagram by Meta app
- For Custom Stores
  - Make sure you’re labeling your Meta Shop Orders with an order_tag and this has been communicated with our team.

Ad spend appears but no GMV/revenue:
- Confirm the Shop is bound in Ads Manager (not Business Center).
- Confirm the TikTok user is an Admin on both the Shop and advertiser account.
- Confirm the TikTok advertiser account is properly connected to Northbeam.
- For Shopify Stores
  - Make sure your store is connected to your shop via TikTok Shops app
- For Custom Stores
  - Make sure you’re labeling your TikTok Shop Orders with an order_tag and this has been communicated with our team.

Once the connection is live and UTMs are on your ads, confirm data is flowing:

UTMs captured — follow Checking UTM tracking to confirm Northbeam parameters are present on your landing pages.
Connection syncing — follow Checking platform connections to confirm the account shows connected and data is arriving.