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Step 1: Connect Your X Ad Account

What does the connection do?

Northbeam natively integrates with the X Ads API. By doing so, we pull all your current and historical Campaigns, Adsets, and Ads from your account, along with a list of useful metrics. Notably, we pull impressions, which fuel our view model and unlock our Clicks + Modeled Views attribution model. We also pull ad spend and list of in-platform conversion & creative metrics to help you with decision making.

How to connect your Ad Account?

How to connect:
  • Onboarding Flow - If you’re in our onboarding flow, please navigate to Integrations
  • Activated Dashboard - If your dashboard is activated, please go to Settings > Connections
Note: The credentials used must have admin access to the Ad Account.
For a visual walkthrough, reference the video below.