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Step 1: Enable User Tracking

Enabling user tracking in Tatari is essential for Northbeam to accurately attribute Tatari-driven orders. This process differs based on whether you’re using Shopify or a custom platform.

🛒 For Shopify

  1. Install the Tatari Tag Manager App:
    • Visit the Tatari Tag Manager on the Shopify App Store.
    • Click Add app and follow the installation prompts.
  2. Verify Installation:
    • Once installed, the app will automatically manage the necessary pixels on your website to track funnel events related to your TV advertising campaigns.
For more details, refer to Tatari’s official User Tracking Guide.

🌐 For Non-Shopify (Custom Platform)

  1. Implement the Tatari JavaScript Library:
    • Access your website’s <head> section in the HTML code.
    • Insert the following script, replacing YOUR_TOKEN with the token provided by Tatari:
html
  1. Enable User Identification:
    • When a user logs in, call the tatari.identify({user_id}); function, replacing {user_id} with your internal user identifier.
    • Ensure that the same user IDs are used as customer IDs in Northbeam to maintain consistent attribution.
For more details, refer to Tatari’s official User Tracking Guide.
Important:It’s crucial to use consistent customer IDs across both Tatari and Northbeam. Since custom implementations can vary, ensure that your user identification aligns with Northbeam’s requirements.
Need help with User Tracking setup?Please reach out to your Tatari representative as Northbeam cannot assist here.

Step 2: Enable AWS Data Sharing

AWS Data Sharing allows Northbeam to access Tatari-attributed order data.
  1. Log into Tatari:
  2. Enable AWS Data Sharing:
    • Go to Account Settings.
    • Select Integrations.
    • Ensure that AWS Data Sharing is enabled.

Step 3: Insert Tatari ID and Source of Truth

Providing your Tatari ID and specifying the source of truth ensures accurate data synchronization between Tatari and Northbeam.
  1. Retrieve Your Tatari ID:
    • Log into your Tatari account.
    • Your Tatari ID is visible in your account URL.
  2. Configure Northbeam:
    • Log into your Northbeam Dashboard.
    • Navigate to Settings > Connections.
    • Find the Tatari section.
    • Enter your Tatari ID and select your Orders Source of Truth.
    • Click Connect.

Step 5: Insert AWS Credentials in Tatari

To complete the integration, input the AWS credentials from Northbeam into your Tatari account.
  1. Obtain AWS Credentials from Northbeam:
    • In Northbeam, after connecting your Tatari ID, AWS credentials will be generated.
  2. Input Credentials into Tatari:
    • Log into your Tatari account.
    • Navigate to Account Settings > Integrations.
    • Select AWS Data Sharing.
    • Enter the AWS credentials provided by Northbeam.
    • Click Add to finalize the setup.