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Step 2: Insert Northbeam UTM Parameters

There are two ways to insert UTMs. Either way works just fine:
  1. Appending them in the URL
  2. Using the Custom Parameter field

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Method 1: Appending in the URL

Insert the following UTM at the end of your URL:
Have existing UTM parameters?
If have existing UTMs, add ours to the end and use an ampersand (&) to connect your existing parameters to our parameters. Example: utm_source=paid&utm_mediun=snapchat**&nbt=nb:snapchat:{{site_source_name}}:{{campaign.id}}:{{adSet.id}}:{{ad.id}}**

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Method 2: Using the Custom Parameter field

Please create a custom parameter with the following name and value: Parameter Name: nbt Parameter Value: nb:snapchat:{{site_source_name}}:{{campaign.id}}:{{adSet.id}}:{{ad.id}}

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Step by Step Guide


UTM Auto-AppendingIf you would like Northbeam to automatically append UTM parameters to newly created Snapchat ads from ad accounts connected to your dashboard, please reach out to our Support team to enable this feature.