Rakuten: Insert the UTMs

Step 1: Inserting Click UTMs

There are a few NB UTMs that need to be added in your Link Parameters menu

Parameter Type	Parameter Name	Parameter Value	Mapping in Northbeam
Advertiser	nb_platform	rakuten	Categorizes traffic under “Rakuten” channel
Linkshare	nb_offer_id	Offer ID (selected from Linkshare dropdown)	Pulls Campaign Names into the Campaign Level of the Sales Page
Linkshare	nb_publisher_sid	Publisher SID (selected from Linkshare dropdown)	Pulls Publisher Names into the Adset Level of the Sales Page
Linkshare	nb_creative_id	Creative ID (selected from Linkshare dropdown)	Pulls Ad Names into the Adset Level of the Sales Page