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Step 2: Insert Northbeam UTM Parameters

In your Ad Account Settings, add the following two custom parameters. These will apply across all campaigns in the account.
  1. Log in to your Pinterest Business account
  2. Click the hamburger icon (top-left) → Business Manager
  3. Select Ad Accounts → choose your ad account
  4. Click the Settings tab → Parameter Settings
  5. Under Custom Parameters, add the following:

Business Manager > Ad Accounts > Settings > Parameter Settings

Note: Pinterest includes standard GA UTMs (utm_source, utm_medium, utm_campaign, utm_content) by default. These are not required by Northbeam and can be removed.
UTM Auto-AppendingIf you would like Northbeam to automatically append UTM parameters to newly created Pinterest ads from ad accounts connected to your dashboard, please reach out to our Support team to enable this feature.