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Step 1: Connect Your Meta Ad Account

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What does the connection do?

Northbeam natively integrates with the Meta Ads API. By doing so, we pull all your current and historical Campaigns, Adsets, and Ads from your account, along with a list of useful metrics. Notably, we pull impressions, which fuel our view model and unlock our Clicks + Modeled Views attribution model. We also pull ad spend and list of in-platform conversion & creative metrics to help you with decision making.

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How to connect your Ad Account

How to connect:
  • Onboarding Flow - If you’re in our onboarding flow, please navigate to Integrations
  • Activated Dashboard - If your dashboard is activated, please go to Settings > Connections

Note: The credentials used must have admin access to the Ad Account.

Additional Meta Permission RequirementsThe user connecting must have both ads_read and ads_management permissions enabled in their Meta Business Manager.These permissions fall under Advanced Access, which is required for third-party integrations like Northbeam to read and manage ad data.To verify or request these permissions, go to:
Meta Business Manager → App Dashboard → App Review → Permissions and FeaturesFor more information, visit Meta’s documentation:\ https://developers.facebook.com/docs/marketing-api/get-started/authorization/#permissions-and-features
For a visual walkthrough, reference the video below.