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Step 2: Add Northbeam Tracking Parameters

Add the Northbeam tracking parameters to the click URL for every LiveIntent creative. For more instructions on configuring click URLs, see Zeta Global’s Click-URL Macros and Accepted Characters documentation.

Append the following string to each click URL:

nbt=nb%3Aliveintent%3A%3A${CAMPAIGN_ID}%3A%3A${CREATIVE_ID}&decisionid=${DECISION_ID}

How to append the parameters

Use ? if the click URL does not already contain parameters https://example.com?nbt=nb%3Aliveintent%3A%3A${CAMPAIGN_ID}%3A%3A${CREATIVE_ID}&decisionid=${DECISION_ID}
Use & if the click URL already contains parameters: https://example.com?utm_source=liveintent&nbt=nb%3Aliveintent%3A%3A${CAMPAIGN_ID}%3A%3A${CREATIVE_ID}&decisionid=${DECISION_ID}