Step 2: Set up Northbeam UTM Parameters
Step-By-Step Guide
For a visual walkthrough of setting up UTM parameters, reference the video below.Setting Account-Wide UTMs
We look for the following parameters: utm_source, utm_medium, utm_campaign, nb_klid. Please ensure nb_klid = klaviyo profile id for Campaigns and Flows.
**These are recommended values. If you’re using your own values, that’s completely fine. But, please be aware about how these values impact Klaviyo reporting in your dashboard. See Step-By-Step video above for more details.
The only mandatory value is nb_klid = klaviyo profile id.
For extra granularity, use utm_term and utm_content.- The utm_term value pulls into the Adset level on the Sales Page
- The utm_content value pulls into the Ad level on the Sales page