Impact: Insert the UTMs

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Step 2: Insert Northbeam UTM Parameters

Add the following custom UTM parameter to the click URLs for all new and existing Impact ads:

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Step-By-Step Guide

1. In Impact, go to [User profile] → Settings → Gateway

2. Under Program Tracking Template, add a new parameter row:
   1. Name: nbt
   2. Value: nb:impact::{ircid}:{irpid}:{iradid}

3. Click Save

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