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Step 2: Connect Your Google Ads Account

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What does the connection do?

Northbeam natively integrates with the Google Ads API. By doing so, we pull all your current and historical Campaigns, Adsets, and Ads from your account, along with a list of useful metrics. Notably, we pull impressions, which fuel our view model and unlock our Clicks + Modeled Views attribution model. We also pull ad spend to help you with decision making.

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Important Connection Requirements

Before connecting your Google Ads account, please ensure the following requirements are met. Without these, the integration cannot complete successfully:
  1. The user connecting the account must have Admin access.
Admin-level permissions are required for Northbeam to read campaigns, ad groups, ads, and key reporting metrics.
  1. An Account Name must be set in Google Ads.
Go to Admin > Account Settings > Account Name and make sure a valid name is defined. Accounts without a name cannot be synced into Northbeam.If either requirement is missing, the connection will fail or result in incomplete data flowing into your dashboard.

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How to connect your Ad Account

  • Onboarding Flow - If you’re in our onboarding flow, please navigate to Integrations
  • Activated Dashboard - If your dashboard is activated, please go to Settings > Connections
For a visual walkthrough, reference the video below.