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Step 4: Add Northbeam UTMs

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Campaign-Level UTMs

AppLovin campaigns require Northbeam UTM parameters for proper attribution.
  1. Click Edit Campaign
  2. Click Objective
  3. Scroll down to Tracking Parameters
  4. Click Edit
  5. Under Measurement Partner Parameters, select Northbeam
  6. Click Confirm

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Creative-Level UTMs

This is only required if a creative’s Destination URL is set to “Use another URL”.
With this toggle, the creative will have its own URL and UTMs independent of the campaign and will not inherit campaign-level Northbeam UTMs. You must add Northbeam at the creative level.
  1. Open the Creative Set Settings
  2. Scroll to Tracking Parameters
  3. Click Edit
  4. Under Measurement Partner Parameters, select Northbeam
  5. Click Confirm