> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Northbeam Documentation

> Learn how to measure, understand, and improve profitable growth with Northbeam.

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      <span className="nb-topbar-tag">Documentation</span>
      <span className="nb-topbar-meta">251 articles  ·  9 sections</span>
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    <div className="nbh-hero">
      <div className="nbh-hero-copy">
        <div className="nbh-eyebrow">Start here</div>
        <div className="nb-title">Welcome to<br />Northbeam</div>
        <div className="nbh-sub">Learn how to measure, understand, and improve profitable growth with Northbeam.</div>

        <div className="nbh-ctas">
          <a className="nbh-btn" href="/docs/quickstart"><Icon icon="play" size={13} color="#ffffff" /> Quickstart</a>
          <a className="nbh-btn-ghost" href="/docs/landings/channels"><Icon icon="plug" size={13} /> Connect a channel</a>
        </div>
      </div>

      <div className="nbh-hero-visual">
        <span className="nbd-panel">
          <span className="nbd-title">What's driving your performance?</span>
          <span className="nbd-cols"><span>Platform</span><span>Spend</span><span>Revenue</span><span>ROAS</span></span>
          <span className="nbd-row"><span className="nbd-name"><span className="nbd-dot nbd-dot--warn" />Meta</span><span className="nbd-val">\$58,412<span className="nbd-delta nbd-delta--down">▾0.6%</span></span><span className="nbd-val">\$108,646<span className="nbd-delta nbd-delta--down">▾11.1%</span></span><span className="nbd-val">1.86x</span></span>
          <span className="nbd-row"><span className="nbd-name"><span className="nbd-dot" />Google</span><span className="nbd-val">\$41,207<span className="nbd-delta nbd-delta--up">▴0.7%</span></span><span className="nbd-val">\$121,149<span className="nbd-delta nbd-delta--up">▴3.9%</span></span><span className="nbd-val">2.94x</span></span>
          <span className="nbd-row"><span className="nbd-name"><span className="nbd-dot" />TikTok</span><span className="nbd-val">\$18,634<span className="nbd-delta nbd-delta--up">▴7.9%</span></span><span className="nbd-val">\$26,461<span className="nbd-delta nbd-delta--up">▴21.1%</span></span><span className="nbd-val">1.42x</span></span>
          <span className="nbd-row"><span className="nbd-name"><span className="nbd-dot" />Snapchat</span><span className="nbd-val">\$6,912<span className="nbd-delta nbd-delta--up">▴1.6%</span></span><span className="nbd-val">\$8,848<span className="nbd-delta nbd-delta--up">▴4.8%</span></span><span className="nbd-val">1.28x</span></span>
        </span>
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    <div className="nbh-label">Explore the docs</div>

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      <a className="nbg-card" href="/docs/landings/get-started">
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        <span className="nbg-num">01</span>
        <span className="nbg-title">Get started</span>
        <span className="nbg-desc">what Northbeam is · capabilities · your journey</span>
        <span className="nbg-foot">11 articles<span className="nb-arrow">→</span></span>
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      <a className="nbg-card" href="/docs/overviews/onboarding">
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        <span className="nbg-num">02</span>
        <span className="nbg-title">Onboarding</span>
        <span className="nbg-desc">implementation · pixel, orders & spend</span>
        <span className="nbg-foot">25 articles<span className="nb-arrow">→</span></span>
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      <a className="nbg-card" href="/docs/landings/channels">
        <span className="nbg-icon">
          <Icon icon="plug" size={18} />
        </span>

        <span className="nbg-num">03</span>
        <span className="nbg-title">Channels</span>
        <span className="nbg-desc">connect the account · insert the UTMs · confirm tracking</span>
        <span className="nbg-foot">108 articles<span className="nb-arrow">→</span></span>
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      <a className="nbg-card" href="/docs/overviews/data-terminology">
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        <span className="nbg-num">04</span>
        <span className="nbg-title">Data & terminology</span>
        <span className="nbg-desc">models · modes · metric definitions</span>
        <span className="nbg-foot">14 articles<span className="nb-arrow">→</span></span>
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      <a className="nbg-card" href="/docs/overviews/platform">
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          <Icon icon="table-columns" size={18} />
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        <span className="nbg-num">05</span>
        <span className="nbg-title">Platform</span>
        <span className="nbg-desc">dashboards · sales · creative analytics · orders</span>
        <span className="nbg-foot">42 articles<span className="nb-arrow">→</span></span>
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      <a className="nbg-card" href="/docs/overviews/use-cases">
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        <span className="nbg-num">06</span>
        <span className="nbg-title">Use cases</span>
        <span className="nbg-desc">recipes for common questions</span>
        <span className="nbg-foot">12 articles<span className="nb-arrow">→</span></span>
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      <a className="nbg-card" href="/docs/landings/changelog">
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        <span className="nbg-num">07</span>
        <span className="nbg-title">Changelog</span>
        <span className="nbg-desc">product & channel updates</span>
        <span className="nbg-foot">running log<span className="nb-arrow">→</span></span>
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      <a className="nbg-card" href="/docs/landings/developers-api">
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        <span className="nbg-num">08</span>
        <span className="nbg-title">Developers & API</span>
        <span className="nbg-desc">orders · spend · exports · MCP</span>
        <span className="nbg-foot">30 articles<span className="nb-arrow">→</span></span>
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      <a className="nbg-card" href="/docs/landings/internal">
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          <Icon icon="lock" size={18} />
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        <span className="nbg-num">09</span>
        <span className="nbg-title">Playbooks</span>
        <span className="nbg-desc">for the Northbeam team</span>
        <span className="nbg-foot">7 articles<span className="nb-arrow">→</span></span>
      </a>
    </div>

    <div className="nbh-label">The measurement stack</div>

    <div className="nbh-prodrow">
      <a className="nbh-prodcard" href="/docs/what-is-northbeam-mta-methodology">
        <span className="nbm-tile">
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              <span className="nbm-i" style={{background:"#5e6bf2"}} />

              <span className="nbm-b" style={{width:"100%",background:"#5e6bf2"}} />
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            <span className="nbm-line">
              <span className="nbm-i" style={{background:"#8d99ff"}} />

              <span className="nbm-b" style={{width:"72%",background:"#c3c9f7"}} />
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              <span className="nbm-i" style={{background:"#b9c1ff"}} />

              <span className="nbm-b" style={{width:"48%",background:"#dfe3f8"}} />
            </span>
          </span>
        </span>

        <span className="nbh-prodtitle">Multi-Touch Attribution</span>
        <span className="nbh-proddesc">Event-log attribution across every channel and touchpoint.</span>
      </a>

      <a className="nbh-prodcard" href="/docs/mixed-media-modeling">
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            <span className="nbm-i" style={{height:"66%",background:"#8d99ff"}} />
          </span>
        </span>

        <span className="nbh-prodtitle">Mixed Media Modeling</span>
        <span className="nbh-proddesc">Time-series modeling of channel contribution, independent of pixels.</span>
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      <a className="nbh-prodcard" href="/docs/clicks-deterministic-views">
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        <span className="nbh-prodtitle">Clicks + Deterministic Views</span>
        <span className="nbh-proddesc">Measure revenue from awareness and video beyond the click.</span>
      </a>

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        <span className="nbh-prodtitle">Northbeam Apex</span>
        <span className="nbh-proddesc">Send first-party performance data back to ad platforms.</span>
      </a>
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