> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Use cases

> Outcome-first guides that cut across the docs

Recipes for the questions you actually bring to Northbeam — diagnosing discrepancies, deciding budget moves, running reports. Each article walks one question end to end using tools from the rest of the docs.

## What you'll do

* Diagnose and reconcile numbers you don't trust yet
* Decide and optimize where spend goes
* Operate and report, week to week

## Diagnose & reconcile

<div className="nb-linklist">
  <a href="/docs/use-cases/diagnose-a-roas-drop"><Icon icon="magnifying-glass-chart" size={16} /><span>Diagnose a ROAS drop</span></a>
  <a href="/docs/use-cases/reconcile-northbeam-vs-shopify"><Icon icon="scale-balanced" size={16} /><span>Reconcile Northbeam vs. Shopify revenue</span></a>
  <a href="/docs/use-cases/audit-tracking-before-a-big-sale"><Icon icon="list-check" size={16} /><span>Audit your tracking before a big sale</span></a>
</div>

## Decide & optimize

<div className="nb-linklist">
  <a href="/docs/use-cases/choose-an-attribution-model"><Icon icon="diagram-project" size={16} /><span>Choose an attribution model for the decision</span></a>
  <a href="/docs/use-cases/compare-channels-fairly"><Icon icon="scale-unbalanced" size={16} /><span>Compare channels on equal footing</span></a>
  <a href="/docs/use-cases/validate-with-incrementality"><Icon icon="flask" size={16} /><span>Validate a channel with an incrementality test</span></a>
  <a href="/docs/use-cases/evaluate-creative"><Icon icon="image" size={16} /><span>Evaluate creative performance</span></a>
</div>

## Operate & report

<div className="nb-linklist">
  <a href="/docs/use-cases/build-a-weekly-report"><Icon icon="calendar-week" size={16} /><span>Build a weekly performance report</span></a>
  <a href="/docs/use-cases/report-across-stores"><Icon icon="shop" size={16} /><span>Report across multiple stores or regions</span></a>
  <a href="/docs/use-cases/pull-data-into-your-warehouse"><Icon icon="database" size={16} /><span>Pull Northbeam data into your warehouse</span></a>
  <a href="/docs/use-cases/send-attribution-to-meta"><Icon icon="rocket" size={16} /><span>Send Northbeam attribution to Meta</span></a>
  <a href="/docs/use-cases/ask-your-data-from-claude"><Icon icon="sparkles" size={16} /><span>Ask your data questions from Claude</span></a>
</div>

***

**Next section:** [Changelog](/docs/landings/changelog)