> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Use cases

> Outcome-first guides that cut across the docs

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        <div className="nbc-bignum">06</div>

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          <div className="nbc-title">Use cases.</div>
          <div className="nbc-introtext">Recipes for the questions you actually bring to Northbeam — diagnosing discrepancies, deciding budget moves, running reports. Each article walks one question end to end using tools from the rest of the docs.</div>

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            <a className="nbc-startbtn" href="/docs/use-cases/diagnose-a-roas-drop">Start at 06.1 →</a>
            <span className="nbc-ctameta">12 articles · 3 chapters</span>
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      <div className="nbc-usepanel">
        <div className="nbc-usepanel-label">What you'll do</div>
        <span className="nbc-use"><span className="nbc-check">✓</span>Diagnose and reconcile numbers you don't trust yet</span>
        <span className="nbc-use"><span className="nbc-check">✓</span>Decide and optimize where spend goes</span>
        <span className="nbc-use"><span className="nbc-check">✓</span>Operate and report, week to week</span>
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      <div className="nbc-chaphead"><span className="nbc-chapnum">06.1</span><span className="nbc-chaptitle">Diagnose & reconcile</span><span className="nbc-chapmeta">3 articles</span></div>

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        <a className="nbg-card" href="/docs/use-cases/diagnose-a-roas-drop"><span className="nbg-icon"><Icon icon="magnifying-glass-chart" size={18} /></span><span className="nbg-num">01</span><span className="nbg-title">Diagnose a ROAS drop</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
        <a className="nbg-card" href="/docs/use-cases/reconcile-northbeam-vs-shopify"><span className="nbg-icon"><Icon icon="scale-balanced" size={18} /></span><span className="nbg-num">02</span><span className="nbg-title">Reconcile Northbeam vs. Shopify revenue</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
        <a className="nbg-card" href="/docs/use-cases/audit-tracking-before-a-big-sale"><span className="nbg-icon"><Icon icon="list-check" size={18} /></span><span className="nbg-num">03</span><span className="nbg-title">Audit your tracking before a big sale</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
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      <div className="nbc-chaphead"><span className="nbc-chapnum">06.2</span><span className="nbc-chaptitle">Decide & optimize</span><span className="nbc-chapmeta">4 articles</span></div>

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        <a className="nbg-card" href="/docs/use-cases/choose-an-attribution-model"><span className="nbg-icon"><Icon icon="diagram-project" size={18} /></span><span className="nbg-num">01</span><span className="nbg-title">Choose an attribution model for the decision</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
        <a className="nbg-card" href="/docs/use-cases/compare-channels-fairly"><span className="nbg-icon"><Icon icon="scale-unbalanced" size={18} /></span><span className="nbg-num">02</span><span className="nbg-title">Compare channels on equal footing</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
        <a className="nbg-card" href="/docs/use-cases/validate-with-incrementality"><span className="nbg-icon"><Icon icon="flask" size={18} /></span><span className="nbg-num">03</span><span className="nbg-title">Validate a channel with an incrementality test</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
        <a className="nbg-card" href="/docs/use-cases/evaluate-creative"><span className="nbg-icon"><Icon icon="image" size={18} /></span><span className="nbg-num">04</span><span className="nbg-title">Evaluate creative performance</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
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      <div className="nbc-chaphead"><span className="nbc-chapnum">06.3</span><span className="nbc-chaptitle">Operate & report</span><span className="nbc-chapmeta">5 articles</span></div>

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        <a className="nbg-card" href="/docs/use-cases/build-a-weekly-report"><span className="nbg-icon"><Icon icon="calendar-week" size={18} /></span><span className="nbg-num">01</span><span className="nbg-title">Build a weekly performance report</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
        <a className="nbg-card" href="/docs/use-cases/report-across-stores"><span className="nbg-icon"><Icon icon="shop" size={18} /></span><span className="nbg-num">02</span><span className="nbg-title">Report across multiple stores or regions</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
        <a className="nbg-card" href="/docs/use-cases/pull-data-into-your-warehouse"><span className="nbg-icon"><Icon icon="database" size={18} /></span><span className="nbg-num">03</span><span className="nbg-title">Pull Northbeam data into your warehouse</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
        <a className="nbg-card" href="/docs/use-cases/send-attribution-to-meta"><span className="nbg-icon"><Icon icon="rocket" size={18} /></span><span className="nbg-num">04</span><span className="nbg-title">Send Northbeam attribution to Meta</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
        <a className="nbg-card" href="/docs/use-cases/ask-your-data-from-claude"><span className="nbg-icon"><Icon icon="sparkles" size={18} /></span><span className="nbg-num">05</span><span className="nbg-title">Ask your data questions from Claude</span><span className="nbg-foot"><span className="nb-arrow">→</span></span></a>
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      <a className="nbc-next" href="/docs/landings/changelog">Done here? 07 → Changelog</a>
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