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INTRODUCTION - START HERE
Northbeam Technical Guides
Differences between NB and in-platform reporting?
Integrations
Fundamentals of Northbeam
Fundamentals Introduction
Accounting Modes
Attribution Models
Credit Allocation Examples
Attribution Windows
Northbeam Metrics 101
DASHBOARD WALKTHROUGHS
Overview Page
Sales Page
Creative Analytics
Breakdowns
Order Tags
Exporting Data
Subscription Analytics
🔭 Metrics Explorer
Metrics Explorer Quickstart Guide 🚀
Metrics Explorer Best Practices: 7 Tips 🔭
🌡️ Product Analytics
💸 Profitability Benchmarks
🧬 Clicks + Views Enhanced
MTA Onboarding
Confirm Setup Requirements
Multi-region configuration
Multi-brand configuration
Multi-domain configuration
1. Welcome to Northbeam!
Dashboard Access
2. Invite Team
3. Business Information
4. Currency
5. Add Domain
6. Link DNS
7. Add Pixel
Shopify Installation
Standard Installation
Google Tag Manager Installation
(Optional) Additional Events
8. Add Orders
Shopify
8b. Tell us if your brand will use Order Tags (Shopify)
8c. Add order tags in Shopify
8d. Configure Northbeam order exclusions (Shopify)
Orders API
8a. Add Order Tracking using the ‘Orders API’
8b. Tell us if your brand will use Order Tags
8c. Configure order tagging through the ‘Northbeam Orders API’
8d. Configure Northbeam Order Exclusions
8e. Verify there are no errors
9. Integrations and UTMs
Append Northbeam UTMs
10. Add Spend
CHANNEL setup guides
Channel Tracking Overview
Tracking for Facebook Ads
UTMs for Legacy Platforms
Tracking for Google + YouTube Ads
Tracking for TikTok Ads
Tracking for Twitter Ads
Tracking for AppLovin
Tracking for Snapchat Ads
Tracking for Klaviyo
Tracking for Pinterest Ads
Tracking for Microsoft Ads
Tracking for Amazon
Tracking for Attentive
Tracking for TradeDesk
Tracking for Rakuten
Tracking for MNTN
Tracking for Tatari
Tracking for Bliss Point Media
Tracking for Non-Integrated Channels
Tracking Influencer Performance
Shops Tracking (Web, Meta, TikTok Shops)
TROUBLESHOOTING DATA
Our 5 Key Tracking Principles
Differences in Total Revenue
Differences in Ad Performance
Differences in Ad Spend
Differences in Journeys and Visits
Gclid, Fbclid, and Redirects
Pixels and events
Northbeam Pixel
Purchase Events
Sign Up Events
Custom Goals Events
Shopify Checkout Extensibility
CONNECTIONS
Northbeam Apex
Northbeam Apex Technical Guide
validating your data
Checking Ad Platform Connections
Checking UTM Tracking
Checking Unattributed Data
account settings
Adding / Removing Ad Accounts
Adding / Removing Users
Changing Currency
More resources
What Makes Northbeam Data Different (Blog)
What to Expect When Switching to Northbeam (Blog)
Northbeam Status Tracker
🛰️ The Media Buyer Newsletter
Submit a Support Ticket
Motion Integration
Using The Northbeam API
Getting Started
Authentication
Using the API
Errors
Orders
Best Practices and Limits
Spend
Best Practices and Limits
Data Export
Exporting To GCS
Rate Limits
Best Practices and Limits
Spend
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