> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# What is Northbeam's Model Comparison Tool?

> How can it measure MTA models as well as data from outside of Northbeam?

Northbeam's [Model Comparison](https://dashboard.northbeam.io/model-comparison) tool is used to evaluate performance more accurately than traditional ad platform reporting.

# Overview Walkthrough Video

<Frame>
  <iframe src="https://www.loom.com/embed/a65af2aa6e9340ab8953cbb0d17db934?sid=2feb88bc-d15d-40f5-93f1-46476f80d561" width="100%" height="450" allowfullscreen />
</Frame>

## TL;DR

**What is Model Comparison?**

* A tool that allows user to compare Northbeam attribution models (mainly [Clicks Only](/docs/attribution-models#clicks-only) vs. [Last Non-Direct Touch](/docs/attribution-models#last-touch-and-last-non-direct-touch)) to understand how revenue and transactions shift across models.

**Why is this important?**

* These differences will help you spot which campaigns are undervalued or overvalued by the platforms themselves, so you can shift your focus for better results.

**Here is an advanced tip:**

* Export data to CSV and overlay platform data (eg., Google Ads) to analyze differences more deeply in a spreadsheet.

Using our Model Comparison Tools allows you to uncover what's really driving performance with Northbeam's Clicks-Only attribution model. This tool provides an unbiased view of campaign effectiveness compared to other Last-Click models from in-platform reporting.