> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Compare channels on equal footing

> Read click and non-click channels without fooling yourself

**Best for:** budget reviews that span search, social, email, and TV-style channels.

## Before you start

Different channel types produce different signals — a click-heavy channel and a view-heavy channel can't be read with the same glance.

## The steps

<Steps>
  <Step title="Fix the model, window, and mode">
    Hold all three constant across every channel you're comparing.
    [Attribution models →](/docs/attribution-models) · [Attribution windows →](/docs/attribution-windows) · [Accounting modes →](/docs/accounting-modes)
  </Step>

  <Step title="Read non-click channels correctly">
    How to interpret channels that don't produce clean click trails.
    [Interpreting non-click channels →](/docs/how-do-i-correctly-confidently-interpret-non-click-channels)
  </Step>

  <Step title="Group channels with breakdowns">
    Organize channels, campaigns, and ads into comparable groups.
    [Manage breakdowns →](/docs/manage-breakdowns)
  </Step>

  <Step title="Sanity-check the numbers">
    What counts as a good or bad number in context.
    [Good vs. bad numbers →](/docs/what-is-a-good-bad-number-in-northbeam)
  </Step>
</Steps>

## What to expect

The goal isn't identical metrics across channels — it's knowing which differences are measurement artifacts and which are real performance.

## Related

[Organic vs. unattributed](/docs/whats-the-difference-between-organic-vs-unattributed) · [Profitability benchmarks](/docs/profitability-benchmarks)