> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Audit your tracking before a big sale

> A pre-flight check for BFCM and launches

**Best for:** teams heading into a high-spend period who want to catch tracking problems before the traffic arrives.

## Before you start

Run this a couple of weeks ahead — some fixes (pixel placement, UTM templates) need time to show clean data.

## The checks

<Steps>
  <Step title="Confirm the pixel is firing">
    Verify the pixel on your landing pages and checkout.
    [Troubleshooting pixel tracking →](/docs/guide-to-troubleshooting-pixel-tracking)
  </Step>

  <Step title="Check UTM capture">
    Confirm Northbeam UTMs are present and captured on final URLs.
    [Checking UTM tracking →](/docs/checking-utm-tracking)
  </Step>

  <Step title="Check platform connections">
    Every ad platform should show connected and syncing.
    [Checking platform connections →](/docs/checking-api-connections)
  </Step>

  <Step title="Sweep for general tracking issues">
    The catch-all diagnostic, if anything above looked off.
    [Troubleshooting tracking issues →](/docs/troubleshooting-tracking-issues)
  </Step>
</Steps>

## What to expect

A clean audit means attribution holds up when volume spikes. Anything you fix here pays off in every report you pull during the sale.

## Related

[Integrations and UTMs](/docs/integrations-and-utms) · [Gclid, Fbclid, and redirects](/docs/gclid-fbclid-redirects)