> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Paid Social Team

Below is a walkthrough video to show Paid Social Best Practices for our customers. The goal of this video — and this guide — is to help you make smarter optimization decisions using Northbeam's data, especially when it's different from in-platform reporting.

# Walkthrough Video

<Frame>
  <iframe src="https://www.loom.com/embed/39d96d671c9240299c84a64098fcd795?sid=333b8030-2bc6-4e85-96da-60189c15cff5" width="100%" height="450" allowfullscreen />
</Frame>

<Tip>
  Recommended Dashboard Settings:

  * **Attribution Model**: Clicks-Only or Clicks + Modeled Views
  * **Attribution Window**: 1 Day
  * **Accounting Mode**: Accrual Accounting
  * **Granularity**: Daily
  * **Time Period**: 7 Days
  * **Time Comparison**: Previous period
</Tip>

### TL;DR

**Here are key metrics to use**:

* Spend
* New Customer % (unique to Northbeam)
* ROAS (1-Day Window)
* Auction and softer funnel metrics (secondary but helpful)

**When to make decisions:**

* Avoid making decisions too early
* **Rule of thumb**: Wait until a campaign has 5-10x your Average Order Value (AOV) in Spend
  * Example: If AOV is $80, wait for $400-800 in Spend
* After reaching this threshold, you will know that Northbeam data is accurate so you can start making optimization calls.

**When to scale or bail**:

* Follow your normal scaling rules, but base your decisions on Northbeam's directional insights, especially in the first 30 to 60 days.
  * Remember to look at how your performance is pacing and to look at a longer period of time, so you know when to scale (add money) or when to bail (turn off a campaign).

**Watch out for Click-Through-Rate (CTR) Decay**:

* If your CTR is dropping over time (Eg., from 0.8% to 0.4%), head over to[ Creative Analytics](/docs/creative-analytics) to diagnose and improve on creative performance.

You can refer to our [Breakdown FAQ](/docs/manage-breakdowns) to label your campaigns. Labeling is a great way to give your ads a naming taxonomy so you can aggregate based on specific parameters.

As always, remember that Northbeam's numbers will look different. This can also be managed by leveraging your [Profitability Benchmarks](/docs/profitability-benchmarks) once you have a minimum of 90 days with Northbeam data.

Please reach out to your Media Strategist, Customer Success Manager, or contact [Support](https://www.northbeam.io/submit-a-support-ticket) if you have any questions.