> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Products overview

> The measurement stack, and how the pieces relate

Northbeam's products answer different questions and work together:

* **Multi-Touch Attribution (MTA)** — daily attribution across channels, ads, and creatives
* **Incrementality** — controlled experiments that measure causal lift
* **Mixed Media Modeling (MMM)** — long-run channel contribution to revenue
* **Apex** — send Northbeam attribution to Meta
* **AI** — connect Northbeam to Claude and query your data

MTA reports daily, incrementality tests what caused it, and MMM sets
the long-run mix — results feed back into each other.