> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Integrations and UTMs

> Connect Integrations and UTMs

Connect your platform accounts to Northbeam, and if you’re prompted, please grant Northbeam the highest level of permissions requested for each platform. These connections are essential to give you a complete view of your advertising performance.

Northbeam has native integrations with:

* [Facebook Ads](/docs/setting-up-facebook-ads-tracking)
* [Google Ads](/docs/setting-up-google-ads-for-northbeam)
* [Amazon Ads](/docs/tracking-for-amazon)
* [Amazon Seller](/docs/tracking-for-amazon)
* [Microsoft Ads](/docs/tracking-for-microsoft)
* [Snapchat Ads](/docs/tracking-for-snapchat-ads)
* [Pinterest Ads](/docs/tracking-for-pinterest-ads)
* [TikTok Ads](/docs/setting-up-tiktok-ads-for-northbeam)

Additional connections include:

* [Attentive](/docs/working-tracking-for-attentive)
* [MNTN](/docs/tracking-for-mntn)
* [Tatari](/docs/tracking-for-tatari)
* [Rakuten](/docs/tracking-for-rakuten)
* [Bliss Point Media](/docs/tracking-for-bliss-point-by-tinuiti)

<Note>
  ### Don’t see one of your platforms or services listed here?

  Reference our [Tracking for Non-Integrated Channels guide](/docs/tracking-for-other-platforms) to learn more about options and requirements.

  [Reach out to our Support Team](https://www.northbeam.io/submit-a-support-ticket) for additional guidance.
</Note>

## UTMs

UTM stands for "Urchin Tracking Module" — parameters added to a URL to track the source of web traffic (a social ad, email, display ad, and so on). Northbeam uses UTMs to link your metrics to specific ads and build detailed customer journeys.

<Warning>
  **Northbeam UTMs are required for active ads on integrated platforms** to ensure accurate spend mapping and attribution. Attribution tracking won't be available until Northbeam UTMs are added to your active ads on these platforms.
</Warning>

### Channel-specific UTMs

Find the required UTM parameters for each channel:

* [Facebook Ads](/docs/setting-up-facebook-ads-tracking)
* [Google + YouTube Ads](/docs/setting-up-google-ads-for-northbeam)
* [TikTok Ads](/docs/setting-up-tiktok-ads-for-northbeam)
* [Snapchat Ads](/docs/tracking-for-snapchat-ads)
* [Klaviyo](/docs/setting-up-klaviyo-for-northbeam)
* [Attentive](/docs/working-tracking-for-attentive)
* [Pinterest Ads](/docs/tracking-for-pinterest-ads)
* [Microsoft Ads](/docs/tracking-for-microsoft)
* [Amazon](/docs/tracking-for-amazon)
* [TradeDesk](/docs/tracking-for-tradedesk)
* [MNTN](/docs/tracking-for-mntn)
* [Tatari](/docs/tracking-for-tatari)
* [Bliss Point Media](/docs/tracking-for-bliss-point-by-tinuiti)
* [All Other Channels](/docs/tracking-for-other-platforms)

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