> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# How do I correctly and confidently interpret non-click channels?

> What’s normal and expected?

Attributing performance to **Non-Click Channels** like TV, Podcast, or Influencer campaigns can be difficult, but Northbeam makes it easier.

Our [Metrics Explorer](/docs/metrics-explorer) help you uncover the **indirect impact** of these channels by showing correlation trends between spend and key business outcomes (Revenue or First-Time Purchases). You can explore this data with custom time ranges and attribution models on granular views.

For example, you can use [Metrics Explorer](https://dashboard.northbeam.io/metrics-explorer) to reveal a strong correlation between TV Spend and First-Time Transaction over the last 30 days to see the true value of offline investments:

<Frame>
  <img src="https://mintcdn.com/northbeam/EpMPeQ8Ec2Yrg9EI/images/readme/100bea1b-image_1.png?fit=max&auto=format&n=EpMPeQ8Ec2Yrg9EI&q=85&s=b5f51a502e09e4af43aa79c331e89ad2" alt="" width="2766" height="1364" data-path="images/readme/100bea1b-image_1.png" />
</Frame>

Even when direct clicks aren't available, Northbeam equips you with tools to make data-informed, strategic decisions across all channels.