> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Use cases

> Outcome-first guides — start from what you're trying to do

Every use case follows the same shape — **Best for → Before you start →
The steps → What to expect → Related** — and links into the full guides.

## Diagnose & reconcile

<Columns cols={3}>
  <Card title="Diagnose a ROAS drop" icon="magnifying-glass-chart" href="/docs/use-cases/diagnose-a-roas-drop">Six checks, in order of likelihood.</Card>
  <Card title="Northbeam vs. Shopify" icon="scale-balanced" href="/docs/use-cases/reconcile-northbeam-vs-shopify">The apples-to-apples comparison.</Card>
  <Card title="Pre-sale tracking audit" icon="list-check" href="/docs/use-cases/audit-tracking-before-a-big-sale">Catch problems before the traffic.</Card>
</Columns>

## Decide & optimize

<Columns cols={3}>
  <Card title="Choose an attribution model" icon="diagram-project" href="/docs/use-cases/choose-an-attribution-model">Match the model to the question.</Card>
  <Card title="Compare channels fairly" icon="scale-unbalanced" href="/docs/use-cases/compare-channels-fairly">Click and non-click, on equal footing.</Card>
  <Card title="Validate with incrementality" icon="flask" href="/docs/use-cases/validate-with-incrementality">Measure causal lift.</Card>
  <Card title="Evaluate creative" icon="image" href="/docs/use-cases/evaluate-creative">Find the ads that convert.</Card>
</Columns>

## Operate & report

<Columns cols={3}>
  <Card title="Build a weekly report" icon="calendar-week" href="/docs/use-cases/build-a-weekly-report">A repeatable reporting frame.</Card>
  <Card title="Report across stores" icon="shop" href="/docs/use-cases/report-across-stores">Multi-store, coherent numbers.</Card>
  <Card title="Export to your warehouse" icon="database" href="/docs/use-cases/pull-data-into-your-warehouse">GCS or S3, on a schedule.</Card>
  <Card title="Send attribution to Meta" icon="rocket" href="/docs/use-cases/send-attribution-to-meta">Set up Apex.</Card>
  <Card title="Ask from Claude" icon="sparkles" href="/docs/use-cases/ask-your-data-from-claude">Plain-English answers over MCP.</Card>
</Columns>
