> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Capabilities

> What you can do with Northbeam

Northbeam measures your marketing, tests what's causal, and gives you the tools to act on it.

## Measure

* [**Multi-Touch Attribution**](/docs/what-is-northbeam-mta-methodology) — daily attribution across channels, campaigns, ads, and creatives
* [**Clicks + Deterministic Views**](/docs/clicks-deterministic-views) — verified views joined to the click path

## Test & plan

* [**Incrementality**](/docs/incrementality) — controlled experiments that measure causal lift
* [**Mixed Media Modeling**](/docs/mixed-media-modeling) — long-run channel contribution to revenue

## Act

* [**Apex**](/docs/northbeam-apex) — send Northbeam attribution to Meta
* [**Model Comparison**](/docs/what-is-northbeam-model-comparison-tool) — every attribution model, side by side
* [**Breakdowns & saved views**](/docs/manage-breakdowns) — shape the dashboard around how your team works

## Ask & export

* [**Northbeam AI**](/docs/connect-northbeam-to-claude) — connect to Claude and query your data in plain English
* [**APIs**](/docs/using-the-api) — orders in, spend in, everything out
* [**Data exports**](/docs/exporting-data) — tables out of the dashboard, or [straight to your warehouse](/docs/northbeam-api-data-export-1)