> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# ❓Frequently Asked Questions

> Here are quick and clear answers to help you navigate Northbeam.

This FAQ section helps quickly answer the most asked questions that users have when getting started with Northbeam.

## Find where to go when you have specific questions

| Day-to-Day FAQs | Feature to Use/ReadMe Link |
| :- | :- |
| "How can I inspect a single customer's journey?" | [Orders](/docs/orders-tracking) |
| "How do I look at long-term trend lines across a handful of KPIs?" | [Metric Explorer](/docs/metrics-explorer) |
| "We ran a test where we didn't expect to see any direct click performance, how can I analyze that in Northbeam?" | [Metric Explorer](/docs/metrics-explorer) |
| "Where can I create Northbeam channel targets?" | [Profitability Benchmarks](/docs/profitability-benchmarks) |
| "I have naming conventions in my ads - where can I create segments to view those aggregated?" | [Manage Breakdowns](/docs/manage-breakdowns) |

<table>
  <thead>
    <tr>
      <th>
        Advanced FAQs
      </th>

      <th>
        Feature to use/Dashboard

        Link
      </th>
    </tr>
  </thead>

  <tbody>
    <tr>
      <td>
        "How do I do a quarterly customer retention analysis?"
      </td>

      <td>
        [Customer LTV](https://dashboard.northbeam.io/customers)
      </td>
    </tr>

    <tr>
      <td>
        "How do I audit which discount codes are diving the best LTV."
      </td>

      <td>
        [Customer LTV](https://dashboard.northbeam.io/customers)
      </td>
    </tr>

    <tr>
      <td>
        "How does credit shift amongst the different attribution models between channels?"
      </td>

      <td>
        [Model Comparison](https://dashboard.northbeam.io/model-comparison)
      </td>
    </tr>

    <tr>
      <td>
        "Where can I inspect granular channel overlap?"
      </td>

      <td>
        [Customer Paths](https://dashboard.northbeam.io/customers/paths)
      </td>
    </tr>
  </tbody>
</table>

## Other questions you may have

##### [What is Northbeam MTA Methodology?](/docs/what-is-northbeam-mta-methodology)

##### [Why is the Northbeam's Methodology better than our internal one?](/docs/what-is-northbeam-mta-methodology)

##### [How does Northbeam track Orders and Ads?](/docs/how-does-northbeam-track-orders-and-ads)

##### [What is a good/bad number in Northbeam?](/docs/what-is-a-good-bad-number-in-northbeam)

##### [What is Northbeam's Model Comparison Tool?](/docs/what-is-northbeam-model-comparison-tool)

##### [Case scenario: Cash snapshot and Accrual performance](/docs/case-scenario-cash-vs-accrual)

* Is there a normal/ standard delta between them?

##### [Case scenario: Clicks+Modeled Views vs Clicks-Only](/docs/case-scenario-clicks-views-vs-clicks-only)

* Why are my numbers good on Clicks + Modeled Views but bad only Clicks-Only?
* Is there a normal/delta between them?

##### [My FB ROAS is 0.7 in Northbeam, is this normal?](/docs/why-is-my-fb-roas-so-much-lower-in-northbeam)

##### [Why is my FB ROAS so much lower in Northbeam?](/docs/why-is-my-fb-roas-so-much-lower-in-northbeam)

##### [How do I correctly and confidently interpret non-click channels?](/docs/how-do-i-correctly-confidently-interpret-non-click-channels)

##### [Why is so much of my revenue "unattributed"?](/docs/differences-in-unattributed-data)

##### [What's the difference between Organic vs Unattributed?](/docs/whats-the-difference-between-organic-vs-unattributed)

## Questions about Other Platforms

##### [What’s the difference between Blotout and Northbeam—and do I need both?](/docs/difference-between-blotout-and-northbeam-do-i-need-both)

## Need Help?

Please reach out to [Support](https://www.northbeam.io/submit-a-support-ticket) if you have any other questions or requests.