> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# UTMs for Legacy Platforms

## **Using Legacy Facebook UTMs with Northbeam**

Northbeam can ingest UTMs from other tracking tools like **Triple Whale, Hyros, Rockerbox, and Wicked Reports**. If your ads are already using UTMs from these platforms, you **may not need to implement Northbeam's UTMs**—helping you avoid sending ads back into the learning phase.

### **🚨 Important: UTM Keys & Values Must Match Exactly**

Ensure that the **UTM keys and values** match precisely, including capitalization, for Northbeam to recognize and track them properly.

### **Supported Legacy UTMs by Platform**

<table>
  <thead>
    <tr>
      <th>
        Tool
      </th>

      <th>
        Legacy UTMs
      </th>
    </tr>
  </thead>

  <tbody>
    <tr>
      <td>
        Triple Whale
      </td>

      <td>
        **One (1) of the following source parameters + values is required:**

        tw\_source=\{\{site\_source\_name}}\
        tw\_source=facebook\
        utm\_source=facebook\
        utm\_source=\{\{site\_source\_name}}

        **One (1) of the following adid parameters + values is required:**

        tw\_adid=\{\{ad.id}}\
        fbadid=\{\{ad.id}}

        **Examples UTMs that are acceptable:**

        * tw\_source=facebook\&tw\_adid=\{\{ad.id}}
        * tw\_source=\{\{site\_source\_name}}\&fbadid=\{\{ad.id}}
        * utm\_source=\{\{site\_source\_name}}\&tw\_adid=\{\{ad.id}}
        * utm\_source=facebook\&fbadid=\{\{ad.id}}
      </td>
    </tr>

    <tr>
      <td>
        Hyros
      </td>

      <td>
        fbc\_id=\{\{adset.id}}\&h\_ad\_id=\{\{ad.id}}
      </td>
    </tr>

    <tr>
      <td>
        Rockerbox
      </td>

      <td>
        fb\_campaignid=\{\{campaign.id}}\&fb\_adsetid=\{\{adset.id}}\&fb\_adid=\{\{ad.id}}
      </td>
    </tr>

    <tr>
      <td>
        Wicked Reports
      </td>

      <td>
        WickedSource=Facebook\&WickedID=\{\{ad.id}}
      </td>
    </tr>
  </tbody>
</table>

By using these existing UTMs, you can streamline your transition to Northbeam tracking without disrupting your ad performance.