> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Tracking for X Ads

Spend,

* Impressions,
* Visits, and
* All conversion-based metrics attributed to X Ads

Step 1: Connect Your X Ad Account (required)

Step 2: Insert Northbeam UTM Parameters (required)

<Table align={["left","left","left"]}>
  <thead>
    <tr>
      <th>
        Input
      </th>

      <th>
        Output
      </th>

      <th>
        If Input is missing...
      </th>
    </tr>
  </thead>

  <tbody>
    <tr>
      <td>
        X Integration (required)
      </td>

      <td>
        The following data is pulled into your dashboard:

        * Campaign, Adset, Ad Names
        * Ad Spend
        * Impressions
        * X-reported metrics
      </td>

      <td>
        Campaign, Adset, Ad Names will be missing, along with Spend and Impressions.
      </td>
    </tr>

    <tr>
      <td>
        Northbeam UTM Parameters (required)
      </td>

      <td>
        Revenue, Transactions, and Visit attribution to your Campaigns, Adsets, and Ads.
      </td>

      <td>
        Northbeam UTM Parameters create the linkage between your Ads and the conversions they drive. If missing, your ad spend and your revenue will be reported on different line-items, making it very difficult to draw insights.
      </td>
    </tr>
  </tbody>
</Table>

***