> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# X Ads: Connect the account

## Step 1: Connect Your X Ad Account

### What does the connection do?

Northbeam natively integrates with the X Ads API. By doing so, we pull all your current and historical Campaigns, Adsets, and Ads from your account, along with a list of useful metrics.  Notably, we pull impressions, which fuel our view model and unlock our Clicks + Modeled Views attribution model. We also pull ad spend and list of in-platform conversion & creative metrics to help you with decision making.

### How to connect your Ad Account?

How to connect:

* **Onboarding Flow** - If you're in our onboarding flow, please navigate to **Integrations**
* **Activated Dashboard** - If your dashboard is activated, please go to **Settings > Connections**

<Warning>
  Note: The credentials used must have admin access to the Ad Account.
</Warning>

For a visual walkthrough, reference the video below.

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</Frame>