> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Tracking for Universal

**This guide will show you how to set up Universal Ads spend tracking in Northbeam.**

Once connected, Northbeam will automatically pull:

* Spend data from Universal Ads
* Campaign-level reporting data from Universal Ads

Because Universal Ads is a CTV platform, this integration is currently **spend-only** and does not support:

* UTMs or NBT parameters
* Revenue attribution
* Conversion attribution
* Click-based attribution
* CDV (Customer Data Views)

<Table align={["left","left","left"]}>
  <thead>
    <tr>
      <th>
        Input
      </th>

      <th>
        Output
      </th>

      <th>
        If Input is missing...
      </th>
    </tr>
  </thead>

  <tbody>
    <tr>
      <td>
        Universal Ads Integration
      </td>

      <td>
        The following data is pulled into your dashboard:

        * Spend
        * Campaign reporting data
      </td>

      <td>
        Universal Ads spend and campaign reporting data will not appear in Northbeam.
      </td>
    </tr>
  </tbody>
</Table>

***