> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Universal Ads Setup

> Connect your Universal Ads account so Northbeam pulls in your Universal Ads spend and campaign reporting.

When you're done, Northbeam automatically pulls in your Universal Ads spend and campaign-level reporting data.

<Info>
  **Before you start**, make sure you have:

  * A Universal Ads login that can authorize the connection
  * Access to [Connections](https://dashboard.northbeam.io/settings/connections) in Northbeam
</Info>

<Note>
  **This is a spend-only integration.** Universal Ads is a CTV platform, so the integration doesn't support:

  * UTMs or NBT parameters
  * Revenue attribution
  * Conversion attribution
  * Click-based attribution
  * Clicks + Deterministic Views (C+DV)
</Note>

<CardGroup cols={2}>
  <Card title="1. Connect the account" icon="plug" href="#connect-your-universal-ads-account">
    Sync spend and campaign reporting from Universal Ads.
  </Card>

  <Card title="2. Confirm tracking" icon="circle-check" href="#confirm-tracking">
    Check that the connection is syncing.
  </Card>
</CardGroup>

<Steps titleSize="h2">
  <Step title="Connect your Universal Ads account">
    <span id="step-1-connect-your-universal-ads-account" style={{ display: "block", scrollMarginTop: "7rem" }} />

    1. Open [Connections](https://dashboard.northbeam.io/settings/connections). If you're still in onboarding, go to **Integrations** instead.
    2. Find **Universal Ads** and click **Connect**.
    3. Follow the Universal Ads sign-in flow to authorize your account.

    Once it connects, your Universal Ads account shows up on the Connections page.

    <Frame caption="Settings > Connections > Universal Ads">
      <img src="https://mintcdn.com/northbeam/EpMPeQ8Ec2Yrg9EI/images/readme/ee1c5c8b-CleanShot_2026-05-06_at_11.46.26.png?fit=max&auto=format&n=EpMPeQ8Ec2Yrg9EI&q=85&s=6392c32697291ee914172ec664e84525" alt="Universal Ads account shown as connected on the Northbeam Connections page" style={{ maxWidth: "560px", maxHeight: "440px", width: "auto", height: "auto", margin: "0 auto" }} width="833" height="182" data-path="images/readme/ee1c5c8b-CleanShot_2026-05-06_at_11.46.26.png" />
    </Frame>

    **If you skip this step:** Universal Ads spend and campaign reporting data won't appear in Northbeam.
  </Step>

  <Step title="Confirm tracking">
    * **Connection syncing:** follow [Checking platform connections](/docs/checking-api-connections) to confirm the account shows as connected and data is arriving.

    Universal Ads doesn't use UTMs, so you can skip the UTM check. Spend can take a while to appear after you connect, depending on Universal Ads' sync timing.

    If a check fails, see [Troubleshooting Northbeam data](/docs/troubleshooting-tracking-issues).
  </Step>
</Steps>

## Need help?

<CardGroup cols={2}>
  <Card title="Universal Ads FAQ" icon="circle-question" href="/docs/channels/universal/faq">
    Attribution limits, multiple accounts, and reporting differences.
  </Card>

  <Card title="Troubleshooting Northbeam data" icon="wrench" href="/docs/troubleshooting-tracking-issues">
    Start here if a check above fails.
  </Card>
</CardGroup>